What Are Real Estate SKAG’s?
Our Real Estate PPC uses what are called
“Single Keyword Ad Groups” or SKAG’s.
SKAG's - Exceptional Quality
Our Google Ads campaigns for real estate agents are set up differently than 99% of our competitors. If you are not using SKAG’s – you aren’t getting maximum performance for your marketing dollar. Your business deserves the best marketing performance- insist on SKAG’s.
Our Competitors are Lazy
Our competitors refuse to spend the extra hours it takes to set up your Google Ads campaign the proper way, using real estate SKAG’s. We don’t mind the extra work, it’s essential to getting the maximum amount of high-quality leads for the least amount of money spent.
8 Unique Ads Per Keyword
Competitors will set up your Google Ads campaign with perhaps 25-50 keywords total, and 3-5 ads that rotate through these keywords. With Apex SKAGs we start you off with 1000 keywords, and 8 unique ads per keyword. That’s 8000 total ads running at any given time.
No Contracts - No Setup Fees
We are confident enough in the quality of our leads, that we know that if you are successful and have a good ROI, you will be happy to keep paying us each month. That’s the way it should be.
WHY SKAG’S ALWAYS WIN – YOUR UNFAIR ADVANTAGE
Google SKAGs for Realtors
Have you ever wondered why your Google Ads (formerly Adwords) Buyer or Seller campaigns failed in the past?
When we set up new Google Ads campaigns, we do it differently than 99% of the other Realtor marketing companies out there. Most companies employ a strategy of “set it and forget it”. They use the exact same campaign for every customer, and then just turn it on and let it go. If you are lucky someone might spend 5 minutes PER MONTH reviewing your campaign’s performance.
We do things much differently. First off, we use what are called “Single Keyword Ad Groups” or SKAG’s. Most companies would NEVER spend the time to set up campaigns this way because it is A LOT of work.
Let me explain exactly what a Single Keyword Ad Group, or SKAG, is. Let’s start with an example. Say you are selling cars. Some of the keywords that you would be targeting would be “Ford”, “Chevy”, “Toyota”, “Corvette”, “Prius”, etc. What other (lazy!!!) companies would do is lump hundreds or thousands of these types of keywords into one single ad group and write a few ads that show for ALL of these different types of keywords! Think about that – how could one or two or three different ads we relevant for hundreds or thousands of different keywords??? The answer is quite simple – they can NOT!
That’s one of the reasons most Google Ads campaigns fail. Because the ads are not relevant to the keywords being targeted.
Real Estate PPC Marketing
What (smart!) Realtor marketing companies, who actually care about their client’s success do (like us), is create ONE single Ad Group for each unique keyword, and associate 8 different ads that are RELEVANT for those EXACT keywords. Yes, that is correct – we write 8 different ads for each unique keyword because then we can actually test what ads for each unique keyword are performing the best. Then we can remove all the other non-performing ads, and replace them with brand new ads.
Additionally, we actually have to work on these Google campaigns 7 days per week. Looking at it for 5 minutes per month will NEVER get the job done properly. We are inside of your campaign every single day reviewing, testing, and making changes. It’s the ONLY way to run a successful Google Ads campaign. Anyone who tells you any differently is not telling you the truth.
Let me repeat – the ONLY way your marketing dollars will be properly spent is if your marketing company is reviewing your keywords, ads, and campaign EVERY SINGLE day.
Over time, we want to spend your marketing budget on the keywords and ads that receive clicks AND generate conversions (leads). We do not want to spend our marketing dollars on keywords that do not convert.
Realtor Google Ads Management
Another consideration to take into account is what is referred to as Google’s QUALITY SCORE. This is an internal algorithm that Google uses to determine how strong your keywords and ads are. The higher your quality score is, the more relevant your keywords and ads are, and the more your ads will show up over time, the higher they will appear in the Google results, and the LESS MONEY you will pay per click! So in effect what happens is over time YOU pay LESS per click than your competitors do for the EXACT same keywords, while you appear higher in the search rankings! That’s huge for your business.
Apex Lead Source – Real Estate SKAG Testimonials
Why These Agents ♥ Our Single Keyword Ad Groups
APEX LEAD SOURCE – THE NAME THESE BROKERAGES AND COACHES TRUST
Apex Lead Source – Pricing
Get Started Today!
Apex Lead Source can help you no matter what type of real estate leads you are looking for.
We can get you the absolute highest-quality leads while staying within budget.
Apex Lead Source – Dominate the competition in your market
How are we different from our competitors?
- Contracts and Setup Fees: Never
- Competitor’s Primary Ad Platform: Facebook Ads
- Our Primary Ad Platform: Google Ads
- Competitors Avg. Marketing Team Experience: Less than 1 Year
- Our Marketing Team Experience: 25 Years
- The Competition Checks your Ads and Performance KPIs: Once Per Month (if you are lucky)
- We Check your Ads and Performance KPIs: Multiple Times Per Day
- Leads Generated by Our System: Over 15 Million
- Gross Commissions Generated for Our Clients: Over $250 Million…and counting
