Seller Lead Time Frame

Learn what is realistic and what to expect with your new marketing campaign.

SKAG's - Exceptional Quality

Our Google Ads campaigns for real estate agents are set up differently than 99% of our competitors. If you are not using SKAG’s – you aren’t getting maximum performance for your marketing dollar. Your business deserves the best marketing performance- insist on SKAG’s.

Our Competitors are Lazy

Our competitors refuse to spend the extra hours it takes to set up your Google Ads campaign the proper way, using real estate SKAG’s. We don’t mind the extra work, it’s essential to getting the maximum amount of high-quality leads for the least amount of money spent.

8 Unique Ads Per Keyword

Competitors will set up your Google Ads campaign with perhaps 25-50 keywords total, and 3-5 ads that rotate through these keywords. With Apex SKAGs we start you off with 1000 keywords, and 8 unique ads per keyword. That’s 8000 total ads running at any given time.

No Contracts - No Setup Fees

We are confident enough in the quality of our leads,  that we know that if you are successful and have a good ROI, you will be happy to keep paying us each month. That’s the way it should be.

What is a realistic time frame for real estate seller leads?

On average, the time frames that we see for our seller lead clients, are between 2-4 months.

No one wishes that were any faster than I do, however for seller lead generation that is not realistic.  As real estate agents, we must accept that we are working off our client’s time frame, not our own.

Your potential clients will have many reasons why they are not ready to immediately list their home with you.  Perhaps they want to wait until their children’s school year is over.  Maybe they need to wait until the summer to fix their roof.  Or, because their new job in a different city does not begin for 9 months, they want to wait until they get a little bit closer to having to move until they put their home on the market.  When getting ready to list a previous home of mine many years ago, right before we were ready to sign the listing contract, we discovered that our pool pump completely died and needed to be replaced.  That delayed us listing our home for several months.

 

We are working off of our clients time frame, not ours.

Whatever their reason is, you most likely are not going to be able to accelerate your clients time frame for selling their home.  However, I am quite sure that you will still want to list their home in 9 months, and that is why longer time frame leads are fantastic for building your pipeline for the next year.  Before you know it, you will have a fairly large size group of leads waiting for you at the 6-, 8- and 12-month marks.  To know that you have plenty of new listing business waiting for you over the next 12 months is a very satisfying feeling.

If you need a more instant ROI, I would highly suggest working with buyer leads.  The time frame for real estate buyer leads will be greatly accelerated when compared to the time frame for seller leads.  It is fun looking at homes.  Everyone likes driving around and walking through different properties and imagining their family living there.  You might not be enjoying yourself driving them around all day, however I can promise that your clients are having a great time.  You are dealing with a much different mindset when meeting clients at a Starbucks, or your office, and then driving them around to look at other people’s homes, than it is for them to invite you into their home for a listing presentation, where they and their family sleep at night.  That is going to take a different level of comfort and trust, both of which are typically earned over time.

The mindset of seller leads is completely different from buyer leads.

Most buyers are not too concerned with which agent takes them out and shows them properties.  As long as your buyers are comfortable with your knowledge of the area, your ability to find them the type of home they are looking for, and you personally, most buyers will work with the very first agent that they speak with.

When working with seller leads, you need to be prepared for a completely different mindset than when compared with buyer leads.  For the reasons outlined above, buyer leads are typically having fun when looking at homes.  I have sold 4 homes in my lifetime, and not one of those experiences would I describe as fun.  First off, you have a Realtor coming into your home and telling you that it is not worth what you think it is.  If we want the home to sell, in the time frame and at the price we are looking for, then this, that, and the other thing will all need to be fixed and painted before we can put the home on the market.  To top it all off, you need to vacate your home sometimes within 30 minutes of a potential buyer wanting to come over and poke through your closets and drawers.  It is not a fun experience.

 

Seller leads can take longer to cultivate.

The only way to earn your potential listings trust is with your knowledge, expertise, and time.  Treat all your leads the same, no matter what their time frame is.  Make sure to let them know that their time frame is all that matters, and you are just as happy to work with them 6 months from now as you are today.  The vast majority of your leads will appreciate this, and you will go a long way towards building the trust needed to get invited over for a listing presentation.

 

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Apex Lead Source – Real Estate SKAG Testimonials

Why These Agents  Our Single Keyword Ad Groups

APEX LEAD SOURCE – THE NAME THESE BROKERAGES AND COACHES TRUST

EXP Realty
Tom Ferry Coaching
Keller Williams Realty
RE/MAX
Berkshire Hathaway Home Services

Apex Lead Source – Pricing

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Apex Lead Source can help you no matter what type of real estate leads you are looking for.
We can get you the absolute highest-quality leads while staying within budget.

APEX LEAD SOURCE - Why are we the best?

Features that every agent needs

Rockstar Google Ads PPC Management with our in-house PPC team

No Contracts and No Set-up Fees. Stop the contract nonsense.

VIP support with agents available by phone, text email + chat.

Want to use your own CRM? No problem. We integrate with everyone.

Works with Real Geeks, KVCore, Boomtown, CINC, Chime, Brivity, iHomeFinder & more.

USA & Canada friendly. Our system works great all across North America.

We only accept High Quality, motivated buyer leads directly from Google Ads.

Custom QR Code seller lead landing pages with local images for your market.

Apex Lead Source – Dominate the competition in your market

 

How are we different from our competitors?

  • Contracts and Setup Fees:  Never
  • Competitor’s Primary Ad Platform:  Facebook Ads
  • Our Primary Ad Platform:  Google Ads
  • Competitors Avg. Marketing Team Experience:  Less than 1 Year
  • Our Marketing Team Experience:  25 Years
  • The Competition Checks your Ads and Performance KPIs: Once Per Month (if you are lucky)
  • We Check your Ads and Performance KPIsMultiple Times Per Day
  • Leads Generated by Our System:  Over 15 Million
  • Gross Commissions Generated for Our Clients:  Over $250 Million…and counting

Real Estate Google Ads Campaigns