Facebook vs Google Ads
Which one is better for Realtors? The answer may surprise you…
Top Quality Real Estate Leads
We aren't trying to just generate a gazillion seller leads for you regardless of their quality. We are only focused on generating high-quality leads who are interested in selling their home.
No Contracts - No Setup Fees
We are confident enough in the quality of our leads, that we know that if you are successful and have a good ROI, you will be happy to keep paying us each month. That's the way it should be.
Your CRM or Ours?
Full lead management with our built-in Apex CRM. Our specially designed seller lead drip email campaigns include custom emails that will get your leads on the phone. Have your own CRM already? No problem - we integrate with everyone.
100% Complete Setup
No Stress. No Worries. Leave the setup to the professionals who have installed tens of thousands of seller lead sites. Your website will be fully optimized and prepared to convert traffic into leads between.
Facebook Ads vs Google Ads
The Answer? It’s all about INTENT.
Let me explain why I like Google Ads much better than Facebook Ads.
Google Ads is all about the person’s INTENT.
With Facebook advertising, we are limited by how much control we have over who we are targeting. We can target a person’s geographic area, along with the age of the person viewing your ads. Basically, you are blasting your ad to a certain geographic area and hoping that our ad interests them. People who see your ad in their news-feeds might own a home, or they might not.
Think of it this way. Imagine an Arby’s commercial on TV, I’m sure you have seen their advertising campaign “We have the meats!”. Facebook advertising is very similar to this same strategy. They are showing their TV commercials to as many people as possible, even though many people viewing the commercial might be vegetarians or might not like roast beef sandwiches. Facebook advertising is very similar to this same strategy. Facebook ads are relying on showing the ad to as many possible people as possible, and hoping that the ad sparks their interest. They weren’t actively searching for what you were offering.
Google Ads are Higher Intent Leads than Facebook Ads for Realtors
With Google, it’s COMPLETELY different. These are people that are actively searching for what you are offering. Their intent is to find the value of their home or to sell their home. This is apparent because of the keywords that they are typing into Google to perform a search. Example searches on Google that a person would type in would be “What’s my home worth?”, “Selling my home”, or “How much can my home sell for”. These potential leads have a very specific question in mind that they are ACTIVELY trying to find the answer to. This is a much higher intent lead.
I’m not saying that Facebook ads are bad, far from it. You can get a lot of leads for fairly cheap, however, their intent is nowhere near as great as it is with Google Ads. With Google Ads the leads might cost a little bit more, however, in the long run, I believe they are much greater value.
Apex Lead Source – Real Estate SKAG Testimonials
Why These Agents ♥ Our Real Estate Google Ads
APEX LEAD SOURCE – THE NAME THESE BROKERAGES AND COACHES TRUST
Apex Lead Source – Pricing
Get Started Today!
Apex Lead Source can help you no matter what type of real estate leads you are looking for.
We can get you the absolute highest-quality leads while staying within budget.
Apex Lead Source – Why are we the best?
Features that every agent needs
Rockstar Google Ads PPC Management with our in-house PPC team
No Contracts and No Set-up Fees. Stop the contract nonsense.
VIP support with agents available by phone, text email + chat.
Want to use your own CRM? No problem. We integrate with everyone.
Full CRM for managing leads, follow-up plans and marketing.
Custom Drip Email campaigns designed to engage your leads.
Apex Intelligence on every lead providing additional home details.
Responsive Landing pages that look great on all devices.
Apex Lead Source – Dominate the competition in your market
How are we different from our competitors?
- Contracts and Setup Fees: Never
- Competitor’s Primary Ad Platform: Facebook Ads
- Our Primary Ad Platform: Google Ads
- Competitors Avg. Marketing Team Experience: Less than 1 Year
- Our Marketing Team Experience: 25 Years
- The Competition Checks your Ads and Performance KPIs: Once Per Month (if you are lucky)
- We Check your Ads and Performance KPIs: Multiple Times Per Day
- Leads Generated by Our System: Over 15 Million
- Gross Commissions Generated for Our Clients: Over $250 Million…and counting
