What is the Best Way to Generate Leads as a Realtor? How in 2024

What is the Best Way to Generate Leads as a Realtor? How in 2024

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In the competitive world of real estate, generating high-quality leads is crucial for success. As we move into 2024, realtors have a plethora of tools and strategies at their disposal to attract potential clients. From leveraging digital marketing platforms to building strong personal relationships, the key lies in adopting a multifaceted approach. This article delves into the best ways to generate leads as a realtor in 2024, offering insights and practical tips to help you stay ahead of the competition.

Key Takeaways for Real Estate Agents

  • Utilize Google Ads for high-quality seller leads, focusing on effective campaign setup and keyword research.

  • Implement immediate follow-up practices to enhance lead conversion, emphasizing the importance of speed to lead.

  • Build robust drip email campaigns tailored to different lead segments to maintain engagement over time.

  • Leverage social media platforms to create engaging content and run targeted ads for broader reach.

  • Optimize your website with essential features, strong SEO practices, and effective landing pages to capture more leads.

Leveraging Google Ads for High-Quality Seller Leads

Google Ads are a proven way to generate real estate leads. Campaigns allow you to target audiences in specific locations based on what they are searching. Incorporating Google Ads into your strategy can facilitate automated lead generation, enabling tailored, personalized conversations that nurture leads effectively. Google Ads should replace many traditional offline tactics.

The Importance of Speed to Lead in Real Estate

In the competitive world of real estate, speed to lead refers to how fast you respond to leads after the first contact. A faster lead response can significantly improve your conversion rate. Efficiency is key; it’s so easy to waste time on unproductive activities as a real estate agent. You need to balance online activities, phone calls, and physically visiting homes. It’s vital that you look for ways to improve your efficiency in terms of how you generate leads because your time is precious.

real estate crm

Building a Robust Realtor Drip Email Campaign

A robust drip email campaign is essential for nurturing real estate leads and keeping potential clients engaged over time. By systematically sending targeted emails, you can build trust and position yourself as a valuable resource in the real estate market. Here’s how to build an effective drip email campaign for your real estate business.

Segmenting Your Real Estate Agent Leads

Segmenting your leads is the first step in creating a great drip email campaign. By dividing your leads into specific categories, such as buyer/seller status, price range, and location, you can ensure that your emails are highly relevant to each recipient. This targeted approach increases the likelihood of engagement and conversion.

How to Create Better Emails

Personalization is key to a successful drip email campaign. Craft emails that address the specific needs and interests of each segment. Use data points like demographics, home sale price, and referral source to tailor your messages. Personalized emails are more likely to be opened and read, leading to higher engagement rates.

Automating Your Campaigns

Automation is crucial for maintaining consistency and efficiency in your drip email campaigns. Use real estate email marketing software to create and schedule emails in advance. This allows you to reach out to warm leads without having to lift a finger. Automation tools can also help you track open rates and engagement, enabling you to optimize your campaigns over time.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI’s uses tools that will hold you accountable and FORCE you to follow up with every lead in your lead database consistently, by phone, text, email, and voicemail drops.

Utilizing Social Media for Lead Generation

Social media is a great tool for real estate lead generation. It allows Realtors to connect with prospective buyers and sellers, building a stable real estate pipeline. Exploring the power of social media can significantly enhance your reach and engagement with potential clients.

Harnessing the Power of Video Marketing

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Video marketing is a very effective lead-generation tool for realtors. People want to see what properties look like before committing to an in-person tour, and videos are the perfect way to show them. Videos can also be used to generate leads in many other ways, such as property tours, neighborhood profiles, testimonials, and market updates. Video is personal, attention-grabbing, and easy to consume.

Optimizing Your Website for Lead Capture

Essential Website Features

To effectively capture leads, your website must be equipped with essential features. High-resolution images from your local market can significantly boost engagement. Additionally, ensure you have prominent call-to-action buttons and a user-friendly interface. A click-to-call button or widget can also enhance your lead conversion rate by allowing visitors to connect with you instantly.

Ways to Implement SEO Best Practices

Implementing SEO best practices is crucial for driving organic traffic to your website. Focus on local SEO by optimizing your Google Business Profile and generating local reviews. Creating localized content that resonates with your target audience can also improve your search engine rankings.

home seller lead landing page

Using Landing Pages Effectively

Mastering the real estate agent landing page: top tips for lead generation success. Strategies include high-resolution images, prominent call-to-action buttons, and local SEO optimization for effective lead capture. Not all landing pages are created equally, so customize them to your local market. Rotate through 6-10 high-resolution local images of homes in your area to watch your conversion rate skyrocket.

Networking and Relationship Building

Networking is a big part of any business and real estate is no different. Expanding your circle and meeting new people is an important part of getting your name out there. Networking can be done in circles with other real estate professionals, but it doesn’t end there.

The Role of CRM Systems in Lead Management

A customer relationship management tool (CRM) is the most effective and efficient way to manage your pipeline of real estate leads. Lofty, Sierre Interactive, and RealGeeks are three popular CRMs for real estate agents. These platforms help you capture and organize lead data, perform outreach, and nurture leads.

Effective Use of Live Chat and Calendar Widgets

In the fast-paced world of real estate, speed to lead is crucial. Live chat and calendar widgets can significantly enhance your ability to capture and convert leads by providing immediate interaction and scheduling options. These tools ensure that potential clients can easily reach out and book appointments, reducing the chances of losing them to competitors.

Benefits of Live Chat

Live chat widgets offer numerous benefits for real estate agents. They provide instant communication, allowing you to engage with visitors in real-time. This immediate interaction can turn casual browsing into real estate seller leads. Additionally, live chat can be used to answer common questions, qualify leads, and guide visitors through your website.

Setting Up Calendar Widgets for Clients

Calendar widgets simplify the process of scheduling appointments. By integrating a calendar widget on your website, potential clients can easily book meetings at their convenience. This not only saves time but also ensures that you never miss an opportunity to connect with a lead. Tools like CallPage can boost real estate website engagement by smartly triggering pop-ups that offer instant callback or meeting scheduling.

Integrating with Your CRM

Integrating live chat and calendar widgets with your CRM system can streamline your lead management process. This integration allows you to automatically capture good lead information and track interactions, ensuring that no lead falls through the cracks. It also enables you to follow up promptly and maintain a consistent communication flow.

Pro Tip: Leveraging live chat and calendar widgets for speed to lead can dramatically increase your chances of converting leads into clients. The first agent to contact a lead wins the business over 85% of the time.

Incorporating these tools into your real estate website can provide a seamless experience for potential clients, ultimately leading to higher conversion rates and more successful transactions.

Form Long-Term Lead Nurturing Strategies

Nurturing real estate leads involves building relationships with potential clients over time and providing value at every stage of their buying or selling journey. This can include sending personalized email campaigns, offering free resources or consultations, and staying in touch with past clients for referrals and repeat business. The key is to focus on the long-term relationship rather than immediate sales.

Understanding Lead Time Frames for Realtors

For the vast majority of people, buying a home is the largest investment they will ever make in their lives while selling their home can be the most stressful. It’s not unrealistic at all to think that they will take their time, think carefully, and weigh all of their options before deciding to act. You need to wait until they are READY, WILLING, and ABLE. They need to be all three. We are expecting them to be ready on OUR time frame, not theirs. Because of this, most agents need to change their thinking. If they do not, they are setting themselves up for disappointment and failure.

best ai tools for Realtors

Build Consistent Follow-Up Techniques

Be honest with yourself, and answer the following questions:

  • Are you going to keep calling your leads day after day even if they aren’t responding?

  • If they do pick up the phone and say they are just curious right now and to call them back in 6 months… will you do it?

  • Are you willing to put in the time and effort to consistently follow up and nurture these leads? Do you have the patience to do so?

  • Do you have the funds available to purchase advertising and generate leads for more than 30 days?

  • Are you prepared for the possibility that you may not get a commission check within the first 30 days?

If you answered “No” to any of those questions above, then save your money and do not attempt to work with any sort of buyer or seller lead generation company.

How to Balance Short-Term and Long-Term Leads

Get systems in place for working your leads – and follow them religiously. Call, Call, and then Call some more! Try and call your lead within MINUTES of getting the lead. Keep calling twice a day, for two weeks leaving one voicemail per day. PRO TIP – text your leads! You’ll be amazed at the response you get.

Pro Tip: Finding Motivated Buyer and Seller Leads is Hard Work. This is the reality of internet real estate lead generation: working with an online buyer or seller lead is HARD WORK. You have to pick up the phone and call. Your leads may not answer the phone on the first call, or even after 10 attempts of calling or texting them. Just because they filled out a buyer registration form or a home valuation, today doesn’t mean that they are ready right this minute to buy or sell. They may be 3 months away, 6 months away, 12 months away. It’s more than possible that they are just STARTING to think about buying or selling. However, the idea to buy or sell a home most certainly had to start at someplace in time. I would say that it’s FANTASTIC for you and your business that they are starting this process on your website so that YOU can guide them and be their trusted source right at the beginning.

The Impact of Local SEO on Lead Generation

Optimizing Your Google Business Profile

Optimizing your Google Business Profile is crucial for real estate agents aiming to capture local leads. A well-optimized profile can significantly enhance your visibility in local search results, making it easier for potential clients to find you. Ensure your profile is complete with accurate contact information, high-quality images, and regular updates to stay competitive.

Generating Local Reviews

Local reviews play a pivotal role in building trust and credibility. Encourage satisfied clients to leave positive reviews on your Google Business Profile and other review platforms. These reviews not only improve your search rankings but also attract more leads by showcasing your reliability and expertise.

Creating Localized Content

Creating localized content is essential for improving your search engine rankings and attracting local leads. Focus on writing blog posts, articles, and guides that address the specific needs and interests of your local community. This strategy helps you connect with potential clients and positions you as a local expert.

Pro Tip: In 2024, local SEO for real estate agents will be more important than ever. Stay competitive with good local SEO strategies including Google Business Profile optimization, local keywords, and customer reviews for improved search rankings.

Evaluating Lead Quality and Conversion Rates

Evaluating lead quality and conversion rates is a good way for real estate agents aiming to optimize their marketing efforts and maximize their return on investment. High-quality leads are those that are more likely to convert into actual sales, making it essential to distinguish between mere traffic and genuinely interested prospects. By focusing on lead quality, agents can ensure they are investing their time and lead generator resources effectively.

Defining a High-Quality Lead

A high-quality lead is typically characterized by the prospect’s readiness, willingness, and ability to engage in a real estate transaction. These leads often come from reputable sources and have shown a strong interest in buying or selling property. For instance, leads generated through Google Ads are often of higher quality compared to those from social media platforms like Facebook. This is because Google Ads targets individuals actively searching for real estate services, whereas Facebook users might just be casually browsing.

local realtor seo

Tracking Conversion Metrics

To evaluate the effectiveness of your lead generation efforts, it’s essential to track conversion metrics. This involves monitoring the percentage of leads that turn into actual sales or listings. A realistic conversion rate for top agents is around 2-3%, with the best agents achieving up to 5%. Keeping track of these metrics helps in understanding the success rate of different marketing campaigns and adjusting strategies accordingly.


Average Conversion Rate

Top Agents


Average Agents


Adjusting Strategies Based on Data

Data-driven decision-making is key to improving lead quality and conversion rates. By analyzing the performance of various campaigns, agents can identify which strategies yield the best results. For example, if a particular keyword in a Google Ads campaign is generating high-quality leads, it would be wise to allocate more budget to that keyword. Conversely, if a source consistently provides low-quality leads, it might be time to reconsider or optimize that strategy.

Pro Tip: The truth about being a real estate agent: impact of high-quality leads, effective follow-up strategies, and importance of lead quality in business success.

In summary, evaluating lead quality and conversion rates involves defining what constitutes a high-quality lead, tracking conversion metrics, and adjusting strategies based on data. By focusing on these areas, real estate agents can significantly enhance their efforts for generating leads and achieve better business outcomes.

Evaluating lead quality and conversion rates is crucial for any business aiming to optimize its sales funnel. By understanding the metrics that matter, you can make informed decisions that drive growth and efficiency. Ready to take your lead generation to the next level? Visit our website to learn more about our comprehensive services and get started today!


In 2024, generating leads as a Realtor requires a multifaceted approach that combines traditional methods with modern technology. The key to success lies in the quality of leads and the speed of follow-up. Utilizing tools such as Google Ads PPC, personalized video messages, and comprehensive drip email campaigns can significantly enhance lead quality and conversion rates. Additionally, focusing on long-term relationships and consistent follow-up will ensure that no potential lead is neglected. By integrating these strategies, Realtors can effectively transition from being a 1% agent to a 5% agent, maximizing their potential in a competitive market.

Frequently Asked Questions

What is the best way to generate leads as a realtor in 2024?

The best way to generate leads as a realtor in 2024 involves a combination of digital marketing strategies, such as leveraging Google Ads, optimizing your website for lead capture, and utilizing social media platforms. Additionally, relationship building and networking remain crucial.

Why is speed to lead important in real estate?

Speed to lead is crucial because the first agent to contact a lead often wins the business. Studies show that contacting a lead within minutes significantly increases the chances of conversion.

How can I optimize my website for lead capture?

To optimize your website for lead capture, ensure it has essential features like a clear call-to-action, user-friendly navigation, and effective landing pages. Incorporate SEO best practices to improve visibility and attract more visitors.

What are drip email campaigns and why are they important?

Drip email campaigns are automated sets of emails sent to leads over time. They are important because they help nurture leads by providing valuable information, keeping your services top-of-mind, and gradually moving prospects closer to making a decision.

How can social media be used for lead generation?

Social media can be used for lead generation by choosing the right platforms, creating engaging content, and running targeted ads. It helps in building brand awareness, engaging with potential clients, and driving traffic to your website or landing pages.

What role does video marketing play in generating real estate leads?

Video marketing plays a significant role by allowing realtors to create personalized video messages, showcase properties, and build a connection with potential clients. Tools like BombBomb can be used to send personalized video emails, enhancing engagement and trust.

How do CRM systems help in lead management?

CRM systems help in lead management by organizing and tracking interactions with leads, automating follow-up tasks, and providing insights into lead behavior. This ensures no lead falls through the cracks and helps in maintaining consistent communication.

What are the benefits of using live chat and calendar widgets on my website?

Live chat and calendar widgets enhance user experience by providing instant support and easy scheduling of appointments. They can increase lead conversion rates by ensuring immediate engagement and simplifying the process for potential clients to connect with you.

Jamie Grand
Jamie Grand
Real Estate SEO Lead

Jamie Grand - Real Estate SEO Expert With over 20 years of experience in real estate SEO, Jamie Grand has been mastering the art of search engine optimization since the days when Infoseek, Webcrawler, and Yahoo were the leading search engines. Jamie's deep understanding of SEO's evolution allows him to expertly navigate the complexities of today's digital landscape. Jamie is passionate about staying ahead of the curve, constantly studying the latest SEO tactics and testing new theories to benefit clients. His innovative approach ensures that clients receive cutting-edge strategies tailored to their unique needs. When he's not immersed in the world of SEO, Jamie enjoys reading and spending quality time with his three beloved boxers—Cassius, Tyson, and Sugar. Together, they love exploring the natural beauty of the Florida Everglades, making the most of their outdoor adventures.

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