2024 Tips: Find the Best Real Estate ISA Companies

2024 Tips: Find the Best Real Estate ISA Companies

Table of Contents

In the competitive world of real estate, finding the best Inside Sales Agent (ISA) companies can significantly boost your lead generation and conversion rates. As we move into 2024, it’s crucial to align with top-tier ISA services that understand the nuances of the real estate market. This article explores the leading real estate ISA companies to help you make an informed decision.

Key Takeaways - Become a Conversion Monster With Real Estate ISAs

  • Apex Lead Source offers advanced AI CRM and over 20 years of marketing experience to grow your lead pipeline.

  • MyOutDesk provides virtual assistants to ensure you generate all the leads you need without missing opportunities.

  • AgentAssistant specializes in handling both inbound and outbound sales functions, including cold calling and telemarketing.

  • Luxury Presence integrates ISAs with award-winning marketing tools to increase your leads and sales.

  • Real Estate SEO and Google Ads PPC are essential services provided by these companies to enhance your online presence and lead generation.

1. Apex Lead Source - Best ISA Company

Apex Lead Source is a premier provider of innovative marketing solutions tailored specifically for real estate agents. With over 20 years of experience, they have helped agents across the USA and Canada generate tens of millions of listing leads. Their advanced AI CRM and automation tools make lead management seamless, allowing agents to focus on what they do best—closing deals.

Which Companies It's Best For

Agents who need to quickly grow their lead pipeline with quality leads primed for nurturing into motivated clients.

Lead Source → Agents → ISAs

All leads go directly to an agent first. They make the first contact and attempt to build a relationship. If the lead isn’t responsive, the agent can decide to hand it over to the ISAs for nurturing. Should the lead warm up, the ISAs can then pass it back to the agent.

Lead Source → ISAs + Agents

With this hybrid approach, agents and ISAs work together as a team to build relationships with leads. They keep consistent messaging and focus on delivering a top-notch client experience.

Pro Tip: To truly optimize your team’s time, this method works best when you have Action Plans in place to keep up nurturing, and Automations to pull contacts into your priority list when they start warming up.

From the lead source to the agent to the ISA

This is ideal when agents initially assess lead potential before ISAs perform deeper engagement.

From the lead source to the ISA and the agent together

This collaborative approach ensures immediate, comprehensive follow-up, suitable for high-priority leads.

From the lead source to the ISA to the agent

This is preferable when ISAs pre-qualify leads, allowing agents to focus on the most promising prospects.

Assessing potential leads

Assessing potential leads to determine their viability and alignment with the desired target market, evaluating their interest, needs, and potential as qualified prospects.

Systematic evaluation of leads

Conducting a systematic evaluation of leads based on predetermined criteria, such as budget, timeline, and specific requirements, to determine their readiness and suitability for further sales engagement.

2. MyOutDesk

MyOutDesk is a leading provider of virtual assistant services tailored specifically for the real estate industry. Their virtual assistants can help streamline your operations, allowing you to focus on more critical aspects of your business. With MyOutDesk, you can expect a significant boost in productivity and efficiency.

Company Services Offered

MyOutDesk offers a range of services including administrative support, customer service, and lead generation. Their virtual assistants are trained to handle various tasks, ensuring that your office runs smoothly.

Client Testimonials ISA Companies

Clients have praised MyOutDesk for their exceptional service. Ken Wimberly, a real estate agent from Net Lease Advisors, mentioned that working with MyOutDesk has been a dream, allowing him to cost-effectively outsource the prospecting part of his business. Similarly, Andrew & Angela Duncan from The Duncan Duo highly recommend MyOutDesk for any virtual assistant needs.

Contact Information

For more information, you can reach MyOutDesk at:

  • Address: 3001 E St, Sacramento, CA 95816

  • Phone: (866) 604-7037

  • Website: MyOutDesk

Pro Tip: MyOutDesk is a great option when you need a virtual assistant! They do all the heavy lifting to find the best candidate and assist with management in order to get up and running ASAP.

Why Choose MyOutDesk?

Choosing MyOutDesk means opting for a service that understands the unique needs of the real estate industry. Their virtual assistants are not just generalists; they are trained to handle real estate-specific tasks, making them an invaluable asset to your team. Additionally, the importance of IDX websites for real estate success cannot be overstated, and MyOutDesk can help manage these aspects efficiently.

3. AgentAssistant

AgentAssistant is an ISA service that takes the hassle out of managing incoming leads. For a starting price of $399.95 per month, AgentAssistant will call your incoming leads, classify them, and attempt to set appointments. They also offer a lead generation program where they call cold leads and arrange a warm handoff for those who convert. This service is particularly useful for real estate agents looking to boost their 2024 sales with the best realtor leads and top real estate leads.

Key Features

  • Lead Classification: AgentAssistant classifies your leads to ensure they are properly managed and followed up on.

  • Appointment Setting: The service aims to set appointments with potential clients, saving you valuable time.

  • Cold Calling: They offer a lead generation program that involves calling cold leads and arranging warm handoffs.


  • Efficiency: By outsourcing lead management, you can focus on other important aspects of your business.

  • Customization: The service can be tailored to meet the specific needs of your real estate business.

  • Follow-Up: AgentAssistant ensures that all leads are followed up on, increasing the chances of conversion.




Basic Plan


Lead Gen Program

Custom Pricing

Pro Tip: Utilizing ISA services like AgentAssistant can significantly enhance lead conversion efficiency, follow-up, and customization for real estate agents. By leveraging AI and automation for lead management, you can streamline your operations and focus on closing deals.

4. Luxury Presence

Luxury Presence is a premier choice for real estate professionals aiming to attract high-end clients. Their suite of award-winning marketing tools includes custom websites, targeted advertising, and high-converting landing pages. These tools are designed to resonate with audiences in higher income brackets, ensuring your brand stands out in a competitive market. Luxury Presence offers a range of options to tailor your ads specifically to a specific zip code, enhancing your local reach and engagement.

Custom Websites

Luxury Presence provides meticulously designed websites that reflect your brand identity. These websites are not only visually appealing but also optimized for lead generation, helping you convert visitors into clients.

Targeted Advertising

Their targeted advertising solutions ensure that your marketing efforts reach the right audience. By focusing on specific demographics and locations, you can maximize your return on investment and attract more qualified leads.

High-Converting Landing Pages

Luxury Presence’s landing pages are crafted to capture and convert leads effectively. These pages are designed with a clear call-to-action and are optimized for both desktop and mobile users.

Pro Tip: For those wondering how to get luxury real estate leads in 2024, leveraging visuals, online presence, exclusive marketing, data analysis, exceptional service, and CRM tools is essential. Luxury Presence excels in providing these elements, making them a top choice for real estate professionals.

5. Real Estate SEO

Real Estate SEO is a critical component for any real estate business looking to enhance its online presence. By optimizing your website for search engines, you can attract more organic traffic, which often translates to higher-quality leads. Maximize real estate SEO with a specialized agency for improved online visibility, lead generation, and sustainable growth. Expertise in keywords, content, and link building is essential.

Why is SEO Important for Real Estate?

SEO, or Search Engine Optimization, is crucial for increasing your website’s visibility on search engines like Google. This not only drives more organic traffic to your site but also enhances your credibility and authority in the industry. A well-optimized site can significantly improve your chances of converting visitors into clients.

Key Components of Real Estate SEO

  1. Keyword Research: Identifying the right keywords that potential clients are searching for is the foundation of any SEO strategy.

  2. Content Creation: High-quality, relevant content is essential for engaging visitors and improving search engine rankings.

  3. Link Building: Building backlinks from reputable sites can boost your site’s authority and improve its search engine ranking.

  4. Technical SEO: Ensuring your website is technically sound, with fast load times and mobile optimization, is crucial for SEO success.

Benefits of Hiring a Real Estate SEO Agency

  • Expertise: Specialized agencies have the knowledge and experience to implement effective SEO strategies.

  • Time-Saving: Outsourcing SEO allows you to focus on other aspects of your business.

  • Better Results: Professional agencies can often achieve better results more quickly than trying to do it yourself.

Pro Tip: To truly dominate your market, your business will eventually need professional real estate SEO services. Local organic SEO traffic & lead generation are of the highest quality, therefore, they are extremely competitive and sought after. This program is for the experienced real estate agent looking to dominate local SEO in their market in 2024 and beyond.

6. Google Ads PPC

Why Google Ads PPC?

Google Ads PPC (Pay-Per-Click) is a powerful tool for real estate agents looking to generate high-quality leads. Implementing Google Ads PPC marketing can significantly boost your visibility and attract motivated clients. Unlike other platforms, Google Ads targets users actively searching for real estate services, ensuring that your ads reach a highly relevant audience.

Key Features

  • Targeted Ads: Google Ads allows you to create highly targeted ads based on specific keywords, locations, and demographics.

  • Cost-Effective: You only pay when someone clicks on your ad, making it a cost-effective way to generate leads.

  • Quick Results: Google Ads can start driving traffic to your site within 48-72 hours of campaign setup.

  • Expert Management: Many services offer professional management of your Google Ads campaigns, ensuring they are optimized for the best results.

Best Practices

  1. Keyword Research: Conduct thorough keyword research to identify the terms your potential clients are searching for. This will help you create more effective ads.

  2. Ad Creation: Write compelling ad copy that highlights your unique selling points and includes a strong call to action.

  3. Landing Pages: Ensure your landing pages are optimized for conversions. Use high-resolution images and clear, concise messaging to engage visitors.

  4. Continuous Optimization: Regularly review and adjust your campaigns to improve performance. This includes A/B testing different ad variations and adjusting bids based on performance data.

Cost and Budgeting

The cost of Google Ads PPC can vary based on your market and competition. On average, real estate agents can expect to pay between $15-$20 per lead. A monthly budget of $500-$1500 is recommended for effective lead generation. Here’s a quick breakdown:

Monthly Budget

Estimated Leads







Pro Tip: For optimal results, it’s crucial to continuously manage and update your Google Ads campaigns. This ensures your ads remain aligned with the latest SEO strategies and market trends.


Google Ads PPC is an essential component of a successful real estate marketing strategy. By targeting the right audience and continuously optimizing your campaigns, you can generate a steady stream of high-quality leads. Whether you’re a solo agent or part of a larger team, Google Ads PPC offers a scalable solution to meet your lead generation needs.

7. ISA Services

white and red wooden house miniature on brown table

ISA (Inside Sales Agent) services are essential for real estate professionals looking to optimize their lead management and conversion processes. These services ensure that every incoming lead is immediately contacted and meticulously prequalified, providing only the most promising prospects ready to move forward.

What Is an ISA?

An ISA is not just a glorified virtual assistant. They handle lead follow-up, prospect for new leads over the phone, and ensure that every lead is contacted promptly. ISAs can significantly boost lead conversions and deliver exceptional customer service.

Hiring Guide

When hiring an ISA, it’s crucial to focus on candidates with strong communication skills and a proactive attitude. Consider whether you need a licensed ISA or if outsourcing some tasks to overseas ISAs might be beneficial.

Job Posting Template

Creating a clear and detailed job posting is vital. Highlight the key responsibilities, required skills, and any specific qualifications needed for the role.

Interviewing Tips

During interviews, assess the candidate’s phone etiquette, problem-solving abilities, and their approach to handling difficult leads. Role-playing scenarios can be particularly effective.

Training Guide

A comprehensive training guide should cover all aspects of the ISA role, from initial lead contact to follow-up strategies. Include scripts and best practices for various lead scenarios.

CRM Set-up

Proper CRM setup is essential for tracking and managing leads efficiently. Ensure your CRM system is configured to support the ISA’s workflow and integrates seamlessly with other tools.

Training Manual

A detailed training manual should be provided to all new real estate ISAs. This manual should include step-by-step instructions, scripts, and troubleshooting tips.

Nurturing Scripts

Effective nurturing scripts are crucial for maintaining engagement with leads over time. These scripts should be tailored to different stages of the lead’s journey.

Tasks Every ISA Should Master

ISAs should master tasks such as lead qualification, appointment setting, and follow-up calls. Regular training and performance reviews can help ensure they stay on top of their game.

Mistakes to Avoid

Common mistakes include failing to follow up promptly, not personalizing communication, and neglecting to update the CRM. Avoid these pitfalls to maximize the effectiveness of your ISA services.

Pro Tip: Utilizing ISA services can transform your lead management process, ensuring that you receive only the most promising prospects ready to move forward.

8. Real Estate Leads

gray steel 3-door refrigerator near modular kitchen

Generating real estate leads is a crucial aspect of any successful real estate business. Top tips for the best real estate lead generation include leveraging various strategies such as SEO, PPC, landing pages, ISA services, and AI tools. These methods can significantly enhance your ability to attract and convert potential clients.

Types of Real Estate Leads

Understanding the different types of real estate leads is essential for effective lead generation. These include:

  • Buyer Leads: Individuals looking to purchase property.

  • Seller Leads: Homeowners interested in selling their property.

  • Expired Leads: Listings that did not sell during the initial listing period.

  • FSBO Leads: For Sale By Owner properties where the owner is selling without a real estate agent.

Lead Generation Strategies

To maximize your lead generation efforts, consider implementing the following strategies:

  1. Search Engine Optimization (SEO): Optimize your website to rank higher in search engine results, making it easier for potential clients to find you.

  2. Pay-Per-Click (PPC) Advertising: Use targeted ads to reach potential clients actively searching for real estate services.

  3. Landing Pages: Create dedicated landing pages to capture lead information effectively.

  4. ISA Services: Utilize Inside Sales Agents to follow up with leads and schedule appointments.

  5. AI Tools: Implement AI-driven tools to automate and enhance your lead generation and follow-up processes.

Importance of Follow-Up

Effective follow-up is critical in converting leads into clients. Ensure you have a robust follow-up system in place, including:

  • Email Drip Campaigns: Automated emails sent over time to nurture leads.

  • Text Message Campaigns: Automated text messages to keep leads engaged.

  • Phone Calls: Regular follow-up calls to maintain personal contact with leads.

Pro Tip: A well-rounded lead generation strategy can make a significant difference in your real estate business. By combining various methods and ensuring consistent follow-up, you can build a strong pipeline of potential clients and close more deals.

9. Seller Leads PPC

Seller Leads PPC (Pay-Per-Click) is a powerful tool for real estate agents looking to attract motivated homeowners ready to sell. Google Ads PPC campaigns are particularly effective in generating high-quality seller leads. These campaigns are designed to target homeowners who are actively searching for selling solutions, ensuring that the leads you receive are both ready and willing to engage.

Key Features

  • Full account setup including keyword research and ad creation

  • Daily professional management by certified Google Partners

  • Integration with Google’s pay-per-click tools for automated advertising


  1. High-Quality Leads: Google Ads PPC campaigns attract motivated homeowners who are interested in selling.

  2. Professional Management: Your campaigns are managed daily by certified Google Partners, ensuring optimal performance.

  3. Comprehensive Setup: From keyword research to ad creation, every aspect of your PPC campaign is handled professionally.

Pro Tips

Pro Tip: Avoid marketing companies that require long-term contracts. Instead, focus on partners who provide high-quality leads without binding commitments.

Cost Considerations




Google Ads Management


Includes full account setup and daily management

Keyword Research


Comprehensive research to target the right audience

Ad Creation


Professionally crafted ads to attract sellers

Final Thoughts

Incorporating Seller Leads PPC into your marketing strategy can significantly boost your lead generation efforts. By leveraging expert strategies for PPC management, keyword research, ad copywriting, and landing page optimization, you can stay ahead in digital marketing and ensure a steady stream of high-quality seller leads.

10. Buyer Leads PPC

Who it's best for

Solo agents looking for an all-in-one solution that’s easy to use and offers a predictable number of exclusive leads.


  • Network Boost brings in 30 leads every month

  • HouseValues for exclusive leads

  • PPC ads direct house hunters from Google & Bing

  • Enhanced mobile app

Lead Sources

  • SEO Websites

  • PPC

  • Social Media

  • Retargeting

Pros & Cons

  • Straightforward setup

  • Cost-effective for individuals

  • Volume commitment

  • Limited web development tools

  • No SMS messaging

  • Not optimized for teams

Integration with Google PPC

Real Geeks’ Real Leads platform is an optional add-on that can yield great results. This platform integrates with Google’s pay-per-click tools to automate your advertising and help you target the right customers at the right time. While that tool is just one part of your marketing strategy, the ease and effectiveness of these PPC campaigns make it a worthwhile investment.

Pro Tip: PPC for realtors: attracting qualified real estate leads in 2024. Focus on PPC fundamentals, targeting, and integration for effective lead generation in competitive real estate market.

Unlock the potential of your real estate business with our Buyer Leads PPC services. Our expertly managed Google Ads campaigns are designed to attract motivated buyers who are ready to make a purchase. Don’t miss out on this opportunity to grow your client base and close more deals. Visit our website to get started today and see how we can transform your lead generation strategy.


Finding the best Real Estate ISA companies in 2024 requires a thorough understanding of your specific needs and the available options in the market. By considering factors such as the company’s track record, the quality of their ISAs, and the range of services they offer, you can make an informed decision that will enhance your lead generation and conversion efforts. As the real estate landscape continues to evolve, partnering with a top-tier ISA company can provide you with the competitive edge needed to thrive. Stay informed, evaluate your options carefully, and choose a partner that aligns with your business goals to ensure success in the coming year.

Frequently Asked Questions

What is an ISA in real estate?

An ISA (Inside Sales Agent) in real estate is a professional who handles inbound and outbound sales calls, qualifies leads, and sets appointments for real estate agents. They play a crucial role in managing and converting leads into clients.

When should a real estate agent hire an ISA?

A real estate agent should consider hiring an ISA when their business volume increases to the point where they can no longer manage all leads effectively. An ISA can help ensure that no leads slip through the cracks, allowing agents to focus on closing deals.

What skills and qualities should an ISA bring to your business?

An effective ISA should have strong communication skills, be friendly and energetic, understand the real estate market, and be adept at problem-solving. They should also be familiar with the brand, services, and sales processes of the real estate agent or team they are working with.

How do you find a quality ISA for real estate?

To find a quality ISA, start with a compelling job ad that highlights the key role of the ISA in your business. Look for candidates with experience in sales, strong communication skills, and a good understanding of the real estate market. Conduct thorough interviews to ensure they are a good fit for your team.

How is an ISA paid?

ISAs can be paid in various ways, including a base salary, commission, or a combination of both. The payment structure often depends on the company’s policies and the ISA’s role in lead generation and conversion.

What are some effective strategies for training a real estate ISA?

Effective strategies for training a real estate ISA include providing comprehensive onboarding, using scripts and role-playing exercises, offering ongoing training and support, and leveraging tools like CRM systems to track and manage leads. Regular feedback and performance reviews are also essential.

Why is it important to have an ISA in real estate?

Having an ISA in real estate is important because they help manage and convert leads, ensuring that no potential clients are missed. They allow real estate agents to focus on closing deals and growing their business, ultimately leading to increased productivity and revenue.

What are the benefits of using a virtual real estate ISA service?

Using a virtual real estate ISA service allows agents to avoid the hassle of hiring and training someone in-house. These services provide experienced ISAs who can handle both inbound and outbound sales functions, qualify leads, and set appointments, helping agents to maximize their lead conversion rates.

Jamie Grand
Jamie Grand
Real Estate SEO Lead

Jamie Grand - Real Estate SEO Expert With over 20 years of experience in real estate SEO, Jamie Grand has been mastering the art of search engine optimization since the days when Infoseek, Webcrawler, and Yahoo were the leading search engines. Jamie's deep understanding of SEO's evolution allows him to expertly navigate the complexities of today's digital landscape. Jamie is passionate about staying ahead of the curve, constantly studying the latest SEO tactics and testing new theories to benefit clients. His innovative approach ensures that clients receive cutting-edge strategies tailored to their unique needs. When he's not immersed in the world of SEO, Jamie enjoys reading and spending quality time with his three beloved boxers—Cassius, Tyson, and Sugar. Together, they love exploring the natural beauty of the Florida Everglades, making the most of their outdoor adventures.

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