Top Strategies for Generating Real Estate Agent Leads in 2024

Top Strategies for Generating Real Estate Agent Leads in 2024

In the competitive real estate market of 2024, mastering lead generation is crucial for agents aiming to thrive. Effective lead generation strategies not only increase your listings but also boost your business growth by attracting motivated sellers. This article delves into the top strategies real estate agents can employ to generate high-quality leads, from leveraging PPC and optimizing websites to harnessing social media and combining traditional and modern approaches.

Key Takeaways

  • Google Ads PPC is an effective tool for attracting motivated seller leads who are ready to take action.

  • Optimizing your website for SEO can significantly improve your visibility and ranking on search engines, leading to more organic leads.

  • Landing pages are essential for capturing detailed information from potential leads and converting them into clients.

  • ISA (Inside Sales Agent) services can help manage and nurture leads, ensuring timely follow-ups and higher conversion rates.

  • Utilizing AI follow-up tools can automate and enhance your communication with leads, increasing your chances of securing listings.

Google Ads PPC

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Google Ads PPC (Pay-Per-Click) is a powerful tool for generating seller leads. By strategically placing ads on Google Search, Google Discovery, and the Google Display Network (GDN), real estate professionals can target potential sellers actively searching for related services. The cost-effectiveness of each platform varies, with Google Search generally being the most expensive, followed by Google Discovery, and GDN being the most affordable.

Real Estate SEO

Importance of SEO for Real Estate

Search Engine Optimization (SEO) is crucial for real estate agents aiming to increase their online visibility. By optimizing your website’s content and structure, you can rank higher in search engine results, driving more organic traffic to your site. This not only enhances your credibility but also attracts highly motivated seller leads. SEO’s power in driving targeted traffic, building credibility, and delivering long-term results cannot be overstated.

local seo for realtors

Local SEO Strategies

2024 local SEO strategies for real estate agents focus on optimizing Google Business Profile, local keywords, and creating localized content to improve search rankings and attract quality leads. Regularly updating your site with unique local content and acquiring high-quality backlinks can significantly boost your rankings. Local organic SEO traffic is of the highest quality, making it extremely competitive and sought after.

Content Creation

Creating high-quality, localized content is essential for effective real estate SEO. This includes blog posts about local events, landmarks, and market trends. Each blog post should be at least 3000-3500 words and include several images. Internal links from your blog posts to other pages on your website are also crucial for onsite SEO purposes.

Technical SEO

Technical SEO involves optimizing the backend of your website to ensure it is technically sound. This includes improving site speed, mobile-friendliness, and fixing any broken links. A technically optimized site not only ranks higher but also provides a better user experience.

Monitoring and Adjusting

SEO is not a one-time task but an ongoing process. Regularly monitor your site’s performance using tools like Google Analytics and adjust your strategies as needed. This ensures that you stay ahead of the competition and continue to attract high-quality leads.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI tools hold you accountable and force you to follow up with every lead in your database consistently, by phone, text, email, and voicemail drops.

Real Estate Landing Pages

Landing Pages

Creating effective Seller Lead Landing Pages is crucial for converting website traffic into valuable seller leads. These pages should be specifically designed to capture the attention of potential home sellers by offering compelling reasons to choose your services. Key marketing strategies include using high-resolution local images, precise targeting, and collecting essential homeowner data like full name, address, email, and phone number.

ISA Services

ISA (Inside Sales Agent) services are a game-changer for real estate agents looking to maximize their lead conversion rates. These services handle the crucial task of contacting leads, allowing agents to focus on closing deals and providing top-notch customer service.

real estate isa service

What Are ISA Services?

ISA services involve a dedicated team that manages your leads by making initial contact, following up, and setting appointments. This ensures that no lead is left unattended, increasing the chances of conversion.

Benefits of Using ISA Services

  • Immediate Follow-Up: ISAs ensure that leads are contacted promptly, which is crucial for conversion.

  • Consistent Communication: Regular follow-ups keep leads engaged and interested.

  • Time-Saving: Agents can focus on closing deals rather than chasing leads.

  • Professionalism: ISAs are trained to handle calls professionally, improving the overall customer experience.

How to Choose the Right ISA Service

When selecting an ISA service, consider the following factors:

  1. Experience: Look for a service with a proven track record in real estate.

  2. Technology: Ensure they use advanced tools for tracking and managing leads.

  3. Customization: The service should tailor its approach to fit your specific needs.

  4. Reporting: Regular reports on lead status and performance metrics are essential.

Pro Tip: Utilizing ISA services can significantly boost your lead conversion rates, freeing up your time to focus on what you do best—closing deals.

Incorporating ISA services into your lead generation strategy can be a game-changer, especially in a competitive market. By ensuring immediate follow-up and consistent communication, these services help keep your leads engaged and increase your chances of conversion.

Social Media Marketing

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Social media marketing stands as a cornerstone in the realm of real estate lead generation, offering unparalleled advantages in our digital-first world. Social media, once seen as a peripheral tool, has now become central in connecting with potential clients and establishing a brand presence. With millions upon millions of users swiping and scrolling on the daily across Facebook, Instagram, LinkedIn, Twitter, and more, social media hands agents an audience of unparalleled scale and diversity to engage with. But it’s about so much more than simply blasting out listing photos. Crushing social media marketing requires a strategic approach that integrates both traditional and modern digital strategies.

Building a Strong Presence

Social media platforms offer powerful tools for building a strong presence and engaging with potential sellers. Consistent posting, engaging content, and interactive elements like polls and Q&A sessions can significantly boost your visibility and credibility.

Leveraging Paid Advertising

Paid advertising on social media can be a game-changer. Platforms like Facebook and Instagram offer targeted ad options that allow you to reach specific demographics, increasing the chances of generating high-quality leads. Combining traditional methods with modern digital strategies creates a comprehensive approach to lead generation.

Engaging with Your Audience

Engagement is key to social media success. Responding to comments, participating in discussions, and showing genuine interest in your audience’s needs can build trust and foster long-term relationships. This shift towards digital does not diminish the value of traditional methods but rather integrates them into a more holistic approach.

Pro Tip: Social media offers a wealth of opportunities for agents looking to elevate their business. Discover the 33 best online lead generation strategies for real estate in 2024. Mix modern techniques with proven methods to outperform the competition!

realtor google business profile

Google Business Profile

Setting up your Google Business Profile is like having your very own digital billboard—for free. Ensure your profile is complete with all necessary business details, including your address, phone number, and business hours. This proactive approach not only helps in converting leads but also builds a strong reputation in your local area.

Drip Email Campaigns

Drip email campaigns are a powerful tool for real estate agents looking to nurture leads over time. These campaigns involve sending a series of pre-written emails to potential clients at scheduled intervals, ensuring consistent engagement without overwhelming your audience. Emailing is one of the most effective marketing strategies, generating $42 for every $1 spent on average. This makes it a low-cost, high-return tactic that can be automated for low maintenance.

Benefits of Drip Email Campaigns

Drip email campaigns offer several advantages:

  • Consistency: Regular emails keep your real estate brand top-of-mind for potential clients.

  • Personalization: Emails can be tailored to different client segments, such as first-time buyers, sellers, or property investors, enhancing engagement.

  • Automation: Once set up, these campaigns require minimal ongoing effort, freeing up your time for other tasks.

real estate crm

How to Set Up Drip Email Campaigns

Setting up a drip email campaign involves several steps:

  1. Create a Contact List: Compile a list of names and email addresses that you can quickly upload. Ensure the list is formatted clearly to facilitate easy uploads.

  2. Segment Your Audience: Divide your contacts into different segments based on their needs and interests. This allows for more personalized and relevant messaging.

  3. Write Engaging Emails: Craft emails that provide valuable information, such as market updates, property listings, and tips for buyers and sellers. Including an eye-catching subject line can significantly increase open rates.

  4. Schedule Your Emails: Use an email marketing platform to schedule your emails at regular intervals. This ensures consistent communication without manual effort.

Best Practices for Drip Email Campaigns

To maximize the effectiveness of your drip email campaigns, consider the following best practices:

  • Include Video Content: Videos can make your emails more engaging and help convey your message more effectively.

  • Monitor Performance: Regularly check the performance metrics of your emails, such as open rates and click-through rates, to identify areas for improvement.

  • Adjust as Needed: Be prepared to tweak your campaigns based on performance data and feedback from your audience.

Pro Tip: In the competitive real estate market, mastering email drip campaigns can set you apart from other agents. Consistent and personalized follow-up is key to converting leads into clients.

By implementing these strategies, you can effectively nurture your leads and increase your chances of closing deals. For more 2024 real estate follow-up tips & tricks, consider integrating other tools like text messaging and AI for comprehensive client engagement.

Text Message Campaigns

Text message campaigns are a powerful tool for real estate agents to connect with leads. Almost 100% of the text messages you send are read, making it an effective way to ensure your message is seen. Here are some strategies to maximize your text message campaigns:

Crafting Effective Messages

When crafting your messages, keep them short and to the point. No one wants to read a massive brick of text from someone they do not know. Use as few words as you can while still getting your point across. For example, “Hi Jane, it’s Julie from eXp Realty. What did you think of the home valuation I sent you?” This approach helps in getting a better response rate.

Asking the Right Questions

Asking questions is a great way to engage your leads. Questions like “Does your home have tile, hardwood, or carpet?” or “Have you done any recent upgrades?” can elicit quick responses and keep the conversation going. When in doubt, ask a question to keep the lead engaged.

Automating Follow-Ups

Automating your follow-ups can save you time and ensure no lead slips through the cracks. Tools like SMS bots can send automated answers, follow-ups, and responses, making your workflow more efficient.

Integrating with CRM

Integrate your CRM with your text messaging platform to send automated texts whenever you add leads to your CRM. This ensures that your follow-up is timely and relevant.

Bulk SMS for Promotions

You can send out mass opt-in texts to prospects and send offers or discounts to trigger actions. Bulk SMS is also great for creating referral campaigns to generate further leads. Offer vouchers, coupon codes, etc., to your existing leads for successful referrals.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI tools will hold you accountable and force you to follow up with every lead in your database consistently, by phone, text, email, and voicemail drops.

AI Follow-Up Tools


AI follow-up tools are revolutionizing the real estate industry by ensuring consistent and timely engagement with leads. These tools leverage advanced AI algorithms to automate and optimize follow-up processes, making it easier for agents to stay on top of their lead management.

Key Features

  • Agent Assist: Boost agents’ success rate with real-time AI-powered guidance.

  • SMS Copilot: Frame on-point business texts with AI-powered insights.

  • Automatic Call Scoring: Evaluate performance instantly and save hours on manual assessment.

  • Agent Analytics: Get a 360-degree view of agent performance.

  • Call Transcription: Ditch manual note-taking with AI-based summary & transcriptions.

  • Moment Analysis: Highlight and revisit key moments from calls.


AI follow-up tools offer numerous benefits, including:

  1. Increased efficiency in managing leads.

  2. Enhanced accuracy in follow-up communications.

  3. Improved agent performance through real-time feedback.

  4. Comprehensive analytics for better decision-making.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI’s tools will hold you accountable and FORCE you to follow up with every lead in your lead database consistently, by phone, text, email, and voicemail drops.


Incorporating AI follow-up tools into your real estate business can significantly improve your lead generation and conversion rates. By automating routine tasks and providing valuable insights, these tools enable agents to focus on what they do best—building relationships and closing deals.

Local Service Ads

MacBook Pro on top of brown table

Google Local Service Ads (LSAs) are a powerful tool for real estate agents aiming to enhance their marketing visibility and attract more seller leads directly from their local market. These ads are prominently displayed at the top of search results, making them one of the first things potential clients see. The key advantage of using Local Service Ads is that you pay only for leads that contact you directly, ensuring efficient use of your advertising budget.

Unlock the potential of your business with our Local Service Ads! Our expertly managed campaigns are designed to attract highly motivated leads, ensuring you get the best results. Don’t miss out on this opportunity to grow your business. Visit our website to get started today!


In the competitive real estate market of 2024, generating high-quality leads is more crucial than ever for agents looking to thrive. By leveraging a combination of traditional and modern strategies such as PPC, SEO, social media, and optimized landing pages, agents can significantly enhance their lead generation efforts. The integration of these techniques not only boosts visibility and credibility but also ensures a steady stream of qualified leads. As the market continues to evolve, staying informed and adapting to new tools and strategies will be key to maintaining a competitive edge. Start implementing these top strategies today to secure your success in the real estate industry.

Frequently Asked Questions

What are the benefits of using Google Ads PPC for real estate lead generation?

Google Ads PPC allows real estate agents to target specific keywords and demographics, leading to highly qualified leads who are actively searching for real estate services.

How does Real Estate SEO help in generating leads?

Real Estate SEO improves your website’s visibility on search engines, making it easier for potential clients to find you when they search for relevant keywords. This results in more organic traffic and leads.

What should a high-converting real estate landing page include?

A high-converting real estate landing page should include a clear call-to-action, engaging visuals, concise and compelling copy, and a form to capture lead information such as name, email, and phone number.

What are ISA services and how do they benefit real estate agents?

ISA (Inside Sales Agent) services involve hiring trained professionals to handle lead follow-ups and appointment setting, allowing real estate agents to focus on closing deals and providing better client service.

How can social media marketing generate real estate leads?

Social media marketing allows real estate agents to reach a broader audience, engage with potential clients through posts and ads, and build a strong online presence that attracts leads.

Why is a Google Business Profile important for real estate agents?

A Google Business Profile enhances your online visibility, helps you appear in local search results, and provides potential clients with essential information about your services, including reviews and contact details.

What are the advantages of drip email campaigns in real estate?

Drip email campaigns nurture leads over time by sending them relevant and timely information, keeping your services top-of-mind and increasing the chances of conversion.

How effective are text message campaigns for real estate lead generation?

Text message campaigns are highly effective due to their high open and response rates. They allow real estate agents to quickly communicate with leads, provide updates, and schedule appointments.

Jamie Grand
Jamie Grand
Real Estate SEO Lead

Jamie Grand - Real Estate SEO Expert With over 20 years of experience in real estate SEO, Jamie Grand has been mastering the art of search engine optimization since the days when Infoseek, Webcrawler, and Yahoo were the leading search engines. Jamie's deep understanding of SEO's evolution allows him to expertly navigate the complexities of today's digital landscape. Jamie is passionate about staying ahead of the curve, constantly studying the latest SEO tactics and testing new theories to benefit clients. His innovative approach ensures that clients receive cutting-edge strategies tailored to their unique needs. When he's not immersed in the world of SEO, Jamie enjoys reading and spending quality time with his three beloved boxers—Cassius, Tyson, and Sugar. Together, they love exploring the natural beauty of the Florida Everglades, making the most of their outdoor adventures.

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