SKAG's - Exceptional Quality
Our Google Ads campaigns for real estate agents are set up differently than 99% of our competitors. If you are not using SKAG’s – you aren’t getting maximum performance for your marketing dollar. Your business deserves the best marketing performance- insist on SKAG’s.
Our Competitors are Lazy
Our competitors refuse to spend the extra hours it takes to set up your Google Ads campaign the proper way, using real estate SKAG’s. We don’t mind the extra work, it’s essential to getting the maximum amount of high-quality leads for the least amount of money spent.
8 Unique Ads Per Keyword
Competitors will set up your Google Ads campaign with perhaps 25-50 keywords total, and 3-5 ads that rotate through these keywords. With Apex SKAGs we start you off with 1000 keywords, and 8 unique ads per keyword. That’s 8000 total ads running at any given time.
No Contracts - No Setup Fees
We are confident enough in the quality of our leads, that we know that if you are successful and have a good ROI, you will be happy to keep paying us each month. That’s the way it should be.
WHAT ARE THE REAL NUMBERS BEHIND YOUR POTENTIAL ROI
How Many Listings Will You Get with Apex Lead Source?
The number one question I am constantly asked about is, “How many listings am I going to get with Apex Lead Source?”.
You are the only one who can answer that question because you are the one who will ultimately determine how many leads you turn into listings.
So while I can not tell you exactly how many deals you will get with any seller lead generation program, I can give you a pretty good idea of how your competitors are doing conversion wise with seller leads.
For every 100 seller leads that are generated from Google Ads, you should realistically be able to turn 2 or 3 into listings. A 2-3% conversion rate should be your minimum conversion average goal.
Speed to Lead and Followup Are Essential
I base the 2-3% conversion ratio from leads converting into listings by making three extremely basic assumptions:
Basic Assumption #1: That the agent is going to practice excellent speed to lead. Meaning, when a new lead comes in, the agent will at least attempt to contact the lead within 5 minutes. Less than 1 minute would lead to even better results. Your lead will never be more interested in the information that you are going to provide to them then when they have just submitted their information to you. Take advantage of this! Call or text them immediately while their interest is hot. If you wait a few hours to attempt to call them, or even until the next day, their interest will have certainly cooled off by then. By making the initial contact attempt within 5 minutes of the lead coming in, you are stacking the odds in your favor, to give you the greatest chance of success with that lead.
If you Win 50% of your Listing Appointments you are Doing Great
Basic Assumption #2: The agent is going to practice proper follow-up with all their leads. If you contact your lead and she tells you that now is not a good time to talk, but she would like to speak to you next Saturday, we simply must call them next Saturday. Most of your competitors will not follow-up as they should be and are only interested in working with right NOW people. Most seller leads are not going to be right NOW leads. That is just not realistic with seller leads. We are working on our client’s time frame, not our own. By regularly and consistently following up with your leads, you will end up working with many more of them in the long run.
Basic Assumption #3: The agent will perform well at their listing appointments. Every agent is going to have different skill sets. Some agents will be exceptional on the phone, while others will have years of experience to have perfected their follow-up systems. The elite listing agent will have mastered their listing presentation. Because of this, every agent is going to perform differently when working with seller leads. No two agents are the same. I used to ask agents, “If I get you 10 listing appointments, how many listings are you going to walk out with?”. To which the agents always answered either 8, 9, or 10. That is not very realistic in my opinion. Even the top agents, no matter what market they are in, never win 100% of the time. I believe that a 50%-win rate is very achievable and should be your initial conversion goal.
Leads from Google Ads are Always of Excellent Quality
Because we are dealing with a high-quality traffic source such as Google Ads, the quality of the leads is always going to be the quality of the leads. It doesn’t matter if the leads are from Seattle, WA, Miami, FL or Worcester, MA. That quality will always be excellent. The variable is never the traffic or lead quality, it is always the agents themselves and how they work these leads.
Make sure that you practice excellent speed to lead, perfect your follow-ups, and over time master your listing appointment presentations and you are well on your way to becoming a 5% agent.
APEX LEAD SOURCE – Real Estate SKAG Testimonials
Why These Agents ♥ Our Single Keyword Ad Groups
APEX LEAD SOURCE – THE NAME THESE BROKERAGES AND COACHES TRUST
Apex Lead Source – Pricing
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Apex Lead Source can help you no matter what type of real estate leads you are looking for.
We can get you the absolute highest-quality leads while staying within budget.
Apex Lead Source – Dominate the competition in your market
How are we different from our competitors?
- Contracts and Setup Fees: Never
- Competitor’s Primary Ad Platform: Facebook Ads
- Our Primary Ad Platform: Google Ads
- Competitors Avg. Marketing Team Experience: Less than 1 Year
- Our Marketing Team Experience: 25 Years
- The Competition Checks your Ads and Performance KPIs: Once Per Month (if you are lucky)
- We Check your Ads and Performance KPIs: Multiple Times Per Day
- Leads Generated by Our System: Over 15 Million
- Gross Commissions Generated for Our Clients: Over $250 Million…and counting