2024 Google Ads for Realtors

2024 Google Ads for Realtors

Table of Contents

In today’s competitive real estate market, standing out is crucial for success. Google Ads offers realtors an unparalleled opportunity to reach potential buyers and sellers right when they are searching for properties. This article explores the various strategies and best practices for leveraging Google Ads to boost your real estate business in 2024.

Key Takeaways for Real Estate Professionals

  • Understanding the basics of Google Ads is essential for realtors to effectively reach their target audience.
  • Setting up a Google Ads campaign involves creating an account, choosing the right keywords, and setting a budget.
  • Optimizing your ads through best practices, ad extensions, and A/B testing can significantly improve your ROI.
  • Targeting the right audience using geographical, demographic, and behavioral criteria is crucial for successful campaigns.
  • Advanced strategies like remarketing campaigns and integrating Google Ads with CRM systems can further enhance lead generation and conversion.

Understanding the Basics of Google Ads for Real Estate Agents

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What Are Google Ads?

Google Ads is a powerful online advertising platform that allows realtors to place ads in search engine results, on YouTube, and across the web. Launching a Google Ads campaign can put your real estate listings at the top of search results for relevant keywords, ensuring potential buyers see your properties first. This platform operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.

Why Realtors Should Use Google Ads

Digital marketing has become a key part of running a real estate business. Google Ads can be confusing for agents but are also incredibly impactful because they target buyers and sellers actively searching for real estate answers. Realtors can benefit from Google Ads by attracting motivated sellers and high-quality leads. This platform is particularly effective because it targets users based on their search intent, making it easier to connect with people who are already interested in buying or selling property.

Key Components of a Google Ad - Landing Pages

Successful Google Ads for real estate agents consists of several key components:

  • Keywords: These are the terms that potential clients type into Google when searching for real estate services. Choosing the right keywords is crucial for the success of your campaign.
  • Ad Copy: This is the text that appears in your ad. It should be compelling and relevant to the keywords you are targeting.
  • Landing Page: This is where users are directed after clicking on your ad. A well-designed landing page can significantly increase your conversion rates.
Understanding the general process and benefits of any real estate lead generation strategy is crucial before investing your time and money. Google Ads offers a robust platform for realtors to reach their target audience effectively.

Setting Up Your First Google Ads Campaign

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Creating your first Google Ads campaign can seem daunting, but with the right steps, it becomes manageable. Implementing Google Ads PPC marketing is a powerful way to increase visibility and attract clients.

Creating a Google Ads Account

Before you can start, you need to have a Google Ads account. You can create one using your existing Google account or set up a new one specifically for your business. Once you have your account, click “Start Now” on the Google Ads homepage and follow the prompts to set up your profile.

Choosing the Right Real Estate Agent Keywords

Selecting the appropriate keywords is crucial for the success of your campaign. Keywords should be relevant to your real estate business and the services you offer. Consider using tools like Google’s Keyword Planner to find keywords that potential clients are searching for. This step is essential to ensure your ads appear in front of the right audience.

Setting a Google Adwords Budget

Setting a realistic budget is vital for your Google Ads campaign. Determine how much you are willing to spend daily or monthly. A common starting point for realtors is a budget of $500 per month, which can generate a significant number of leads. Remember, the larger your budget, the more visibility your ads will have, leading to more potential leads.

Pro Tip: Setting up a Google Ads campaign is one of the top strategies for a Realtor to generate more listing appointments. By following these steps, you can effectively implement Google Ads PPC marketing and optimize your real estate SEO for increased visibility and client attraction.

Optimizing Google Ads for Maximum ROI

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Ad Copy Best Practices

Creating compelling ad copy is crucial for capturing the attention of potential clients. Focus on clear, concise messaging that highlights the unique value propositions of your real estate services. Use action-oriented language to encourage clicks and conversions. Regularly update your ad copy to reflect current market trends and client needs.

Using Ads Lead Extensions

Ads lead extensions enhance your ads by providing additional information and increasing visibility. Utilize various extensions such as site links, callouts, and structured snippets to offer more value to potential clients. This meticulous campaign structure, combined with data-driven bidding strategies, ensures your Google Ads campaign operates like a well-oiled machine, delivering exceptional results while maximizing your return on investment.

A/B Testing Your Ads

A/B testing is essential for determining which ad elements and search terms resonate most with your audience. Test different headlines, descriptions, and calls to action to identify the most effective combinations. Implementing these insights can lead to significant improvements in your ad performance and overall ROI.

Pro Tip: To maximize the profitability of your Google Ads, you need the right tools to strategize, optimize, and track your ad’s performance and your new leads. We recommend using the expertise of a full-service client relationship management (CRM) and advertising platform like HubSpot. HubSpot’s landing pages, analytics, and lead nurturing tools will help you reach more clients and increase your return on investment (ROI). Plus, you can try it out for free.

Targeting the Right Audience with Google Ads

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Geographical Targeting

Geographical targeting in Google Ads allows realtors to pinpoint specific locations, ensuring that ads are shown to users in the most relevant areas. This precision helps in reducing wasted ad budget and increasing the chances of reaching potential clients. Realtors can target exact cities, neighborhoods, and even use radius bubbles for more granular targeting. For example, a 1-mile radius bubble can be used to focus on a specific neighborhood, rather than a broad 15-mile radius.

Demographic Targeting

Demographic targeting enables realtors to filter their audience based on age, gender, household income, and parental status. This ensures that ads are shown to users who are more likely to be interested in real estate services. By focusing on specific demographics, realtors can improve their click-through rates and conversions, ultimately leading to a better ROI.

Behavioral Targeting Search Terms

Behavioral targeting leverages users’ online behavior to show ads to those who have demonstrated interest in real estate. This includes users who have searched for related products, visited relevant websites, or watched videos about real estate. By targeting these high-intent users, realtors can increase the effectiveness of their ad campaigns and attract more qualified leads.

Pro Tip: With Google Ads’ targeting options, you have the power to really outline who your ideal customer is, which not only guarantees that your ads are reaching the right people, but also reduces how much ad budget you’re wasting on fruitless clicks.

Leveraging Google Ads for Seller Leads

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Why Focus on Seller Leads?

Focusing on seller leads is crucial for real estate agents aiming to grow their listings. Seller leads are typically more motivated and ready to take action compared to other types of leads. By targeting homeowners who are actively looking to sell, you can ensure a higher conversion rate and a more efficient use of your advertising budget.

Crafting Ads for Sellers

When crafting ads for sellers, it’s important to highlight the benefits of choosing your services. Use compelling ad copy that addresses the pain points of potential sellers, such as the need for a quick sale or the desire to get the best price for their property. Additionally, incorporating high-resolution images from your local market can significantly increase your ad’s effectiveness.

Measuring Success

Measuring the success of your Google Ads campaigns is essential for continuous improvement. Utilize Google Ads’ detailed analytics to track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, lead form submission rates, and cost per acquisition (CPA). This data will help you refine your campaigns and maximize your return on investment (ROI).

Pro Tip: Quick lead conversion is a significant advantage of using Google Ads for seller leads. Targeting leads who are actively searching for real estate help makes it much easier to connect with them quickly.

Using Google Ads for Buyer Leads

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Understanding Buyer Intent

Understanding buyer intent is crucial for crafting effective Google Ads campaigns. Google Ads provides the highest quality traffic for buyer lead marketing, ensuring that your ads reach potential clients who are actively searching for real estate help. This makes it easier to connect with them quickly and efficiently.

Creating Compelling Buyer Ads

Creating compelling buyer ads involves focusing on the needs and desires of potential buyers. Highlight the unique features of the properties you are advertising and use high-quality images to attract attention. Remember, the goal is to make your ad stand out in a crowded market.

Tracking Conversions

Tracking conversions is essential to measure the success of your Google Ads campaigns. Use Google’s detailed analytics to monitor the performance of your ads and make necessary adjustments. This will help you optimize your campaigns for better results and higher ROI.

Pro Tip: Quick lead conversion is possible when targeting leads who are actively searching for real estate help. This makes it much easier to connect with them quickly.  Make sure your Google Ad campaign is fully optimized.

Click-Through Rate (CTR)Measures the percentage of people who click on your ad after seeing it.
Conversion RateThe percentage of clicks that result in a desired action, such as filling out a form or making a call.
Cost Per Lead (CPL)The amount you spend to acquire a lead.
  • Focus on lead acquisition by optimizing for form submissions and phone calls.
  • Use automated bidding to leverage Google’s algorithms for optimal bid determination.
  • Regularly review and adjust your budget to ensure maximum ROI.

Advanced Strategies for Google Ads in Real Estate

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Remarketing Campaigns

Remarketing campaigns are a powerful tool for real estate agents. By targeting users who have previously visited your website, you can keep your brand top-of-mind. This process is similar to the strategy for other real estate ads, such as social media or Facebook ads. Remarketing helps in converting potential leads who may not have taken action during their initial visit.

Local Service Ads

Local Service Ads (LSAs) are another effective strategy. These ads place your real estate business in prime positions at the top of search results, capturing the interest of nearby customers actively looking for your services. The Google Screened badge instantly signals your business’s credibility, giving real estate agents a competitive advantage and building trust in your local community.

Integrating with CRM Systems

Integrating Google Ads with Customer Relationship Management (CRM) systems can significantly enhance your lead management process. This integration allows for seamless communication with your real estate seller leads through a universal inbox. Additionally, it enables automated follow-ups and better tracking of lead interactions, ensuring no potential client falls through the cracks.

Pro Tip: Google Ads is a continuous learning process. Experiment with different strategies, track your results, and refine your campaigns to maximize your return on investment and generate a steady flow of motivated sellers for your real estate business.

Common Mistakes to Avoid in Google Ads Campaigns

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Even seasoned Google Ads users can make mistakes. Here are some common pitfalls to avoid for real estate investors:

Overlooking Negative Keywords

One of the most common mistakes is not using negative keywords. Negative keywords help you avoid irrelevant exposures and save your budget for more qualified leads. Without them, your ads might show up for searches that have nothing to do with real estate, wasting your money and lowering your ad performance.

Ignoring Mobile Users

In today’s digital age, ignoring mobile users can be a costly mistake. Many potential clients search for properties on their mobile devices. Ensure your ads and landing pages are mobile-friendly to capture this significant audience segment.

Not Monitoring Performance

Failing to monitor your Google Ads performance regularly can lead to wasted budget and missed opportunities. Use Google Ads’ built-in analytics tools to track your campaigns and make necessary adjustments. Set realistic goals and understand market limitations to optimize your ad spend effectively.

Pro Tip: It is recommended to choose “Single Keyword Ad Group” or SKAG – 1 Keyword per Ad Group per Campaign to keep your ads tightly relevant and focused. You can use all keyword match types to achieve effective and relevant ads. Google will also provide you daily estimates per click per budget.

The Future of Google Ads for Realtors in 2024

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Emerging Trends

In 2024, Google Ads will continue to evolve, offering more sophisticated tools for real estate professionals. Understanding search intent will be crucial, as it allows realtors to target potential clients more effectively. Additionally, the integration of AI and machine learning will enable more precise ad targeting and optimization.

Adapting to Market Changes

Realtors must stay agile to adapt to the ever-changing market dynamics. This includes keeping up with new features and updates in Google Ads, as well as shifts in consumer behavior. For instance, the growing importance of mobile users means that ads must be optimized for mobile devices to capture real estate seller leads.

Staying Ahead of Competitors

To stay ahead of the competition, realtors should focus on continuous learning and improvement. This involves regularly analyzing ad performance and making necessary adjustments. Leveraging tools like A/B testing can help in fine-tuning ad strategies. Moreover, dominating local real estate SEO rankings will be essential for maintaining a competitive edge.

Pro Tip: The real estate market is highly competitive, and the first agent to speak to a lead often wins the business. Therefore, prompt follow-up is critical for success.

Key Focus AreasDescription
Search IntentTargeting based on user search behavior
Mobile OptimizationEnsuring ads are mobile-friendly
Local SEOImproving local search rankings

By focusing on these areas, realtors can maximize their ROI and ensure their Google Ads campaigns are successful in 2024.

The future of Google Ads for realtors in 2024 is incredibly promising, with advanced AI tools and targeted PPC campaigns leading the way. If you’re ready to dominate your market and generate high-quality seller leads, don’t wait! Visit our website to learn more and get started today.


In 2024, Google Ads stands out as an indispensable tool for realtors aiming to elevate their lead generation and conversion strategies. By leveraging the power of targeted advertising, real estate professionals can connect with highly motivated buyers and sellers at the exact moment they are searching for properties. The insights and strategies discussed in this article underscore the importance of prompt follow-ups, effective keyword management, and the utilization of high-quality landing pages. As the digital landscape continues to evolve, staying ahead with Google Ads will ensure that realtors not only meet but exceed their business goals. Embrace these techniques and watch your real estate business thrive in the competitive market of 2024.

Frequently Asked Questions

Are Google Ads worth it for real estate agents?

Absolutely. Google Ads can help real estate agents reach more potential buyers and sellers, increase visibility, and drive targeted leads.

Is Google Ads worth it in 2024?

Yes, with growing digital trends, using Google Ads in 2024 is a smart move to connect with online audiences effectively.

What is the Google Ad strategy for 2024?

The focus of the 2024 strategy should be on understanding search intent, optimizing keywords, leveraging geographical targeting, and tracking conversions.

How much should a realtor spend on Google Ads?

The budget varies based on your goals but investing anywhere between $1k-$10k per month can bring significant results according to industry reports.

Will you handle the keyword research for my new marketing campaign?

Yes! We will handle all of the keyword research for your local area, including real estate buyer keywords for cities, towns, townships, communities, subdivisions, and schools.

Will you handle writing the ads for my Google Ads campaign?

Yes, we will write hundreds of different ad variations for your new Google Ads buyer campaign.

Who do I pay the Google Ads budget to?

With our marketing management, we help you set up a new Google Ads account. Google will then charge your credit card directly each month.

Is Google offering any promotions?

Yes! Currently, Google Ads PPC is offering a one-time promotion for brand-new accounts. If you spend $500 in the first two months, you will receive $500 in FREE Google traffic.

Emma Ryan
Emma Ryan
SEO Marketing Specialist

Emma Ryan - Marketing Specialist at Apex Lead Source Emma Ryan is a dedicated marketing specialist at Apex Lead Source, bringing a wealth of expertise in generating leads and optimizing campaigns for real estate professionals across the USA and Canada. Known for her keen attention to detail and innovative approach, Emma excels in crafting targeted marketing strategies that deliver results. Outside of her professional life, Emma is passionate about giving back to the community. She spends her weekends volunteering with special needs children in the Southwest Florida area, where her compassion and commitment make a significant impact. In her free time, Emma loves to unwind by trying to catch the famous green flash at sunsets on Fort Myers Beach. Emma's blend of professional prowess and community involvement makes her an invaluable asset to the Apex Lead Source team.

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