Top Tips for the Best Real Estate Lead Generation

Top Tips for the Best Real Estate Lead Generation

Table of Contents

Generating the best and highest-quality leads is a crucial aspect of growing a successful real estate business. With the right strategies, real estate agents can ensure a steady stream of prospective clients. This article delves into the top tips for effective real estate lead generation, covering a range of methods from SEO to social media and AI tools.

Key Takeaways - Best Real Estate Leads

  • Implementing robust real estate SEO strategies can significantly improve your online visibility and attract potential clients.

  • Utilizing Google Ads PPC campaigns can drive targeted traffic to your listings and services, leading to higher conversion rates.

  • Creating optimized landing pages is essential for capturing lead information and converting visitors into clients.

  • ISA (Inside Sales Agent) services can help manage and nurture leads, ensuring no potential client falls through the cracks.

  • Leveraging AI tools in real estate can automate and enhance various aspects of lead generation, making the process more efficient.

1. Real Estate SEO

person holding pencil near laptop computer

Real estate SEO is a powerful tool for generating high-quality leads. By optimizing your website’s content and structure, you can improve your visibility on search engines like Google. This not only drives more organic traffic to your agent site but also enhances your credibility and authority in the industry. SEO is a long-term strategy that requires consistent effort, but the results are well worth it.

Benefits of Real Estate SEO

Implementing effective SEO strategies can significantly boost your online presence. This includes agent keyword research, creating high-quality content, and building backlinks. By focusing on these areas, you can attract more targeted leads and improve your search engine rankings.

Keyword Research for Lead Gen

Keyword research is the foundation of any successful SEO campaign. It involves identifying the terms and phrases that potential clients are using to search for real estate services. By optimizing your content for these keywords, you can increase your chances of appearing in search results.

seo for realtors

On-Page SEO

On-page agent SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, and content. Ensuring your website is mobile-responsive and has a fast loading speed are also crucial factors.

Off-Page SEO

Off-page SEO involves activities that occur outside of your website but still impact your rankings. This includes building backlinks from reputable sites, social media marketing, and online reputation management. These efforts help to maximize your real estate SEO services by improving your site’s authority and trustworthiness.

Realtor Local SEO

Local agent SEO is essential for real estate agents as it helps you appear in local search results. This involves optimizing your Google Business Profile, collecting positive reviews, and ensuring your NAP (Name, Address, Phone number) information is consistent across all platforms. Local SEO can drive highly motivated, high-intent leads to your business.

Pro Tip: To truly dominate your market, your business will eventually need professional real estate SEO services. Local organic SEO traffic & lead generation are of the highest quality, therefore, they are extremely competitive and sought after.

Measuring Agent SEO Success

Measuring the success of your SEO efforts is crucial for ongoing improvement. Use tools like Google Analytics and Search Console to track your rankings, organic traffic, and conversions. Regularly reviewing these metrics will help you adjust your strategies and achieve better results.

2. Google Ads PPC

laptop computer beside coffee mug

Cost and Time to Generate Leads

  • Cost: $0.11–$0.50 per click or $0.51–$1.00 per 1,000 impressions

  • Time to Generate Agent Leads: Weeks to months

Benefits of Google Ads PPC

  • Stay at the top of search results

  • Drive targeted traffic to your website

  • Create compelling ad campaigns

Pro Tip: For most real estate agents, the bottom line is the quality of the leads they are working with. If you get junky traffic, from a junk source, you will get junk leads.

Best Practices - Best Real Estate Lead Gen

  1. Monitor your campaigns closely

  2. Optimize regularly to maximize ROI

  3. Use high-resolution images from your local market on landing pages

Expected Results

  • $15 – $20 per agent lead in most markets

  • A $400 per month budget should generate 20-25 seller leads

  • A $500 per month budget should generate 25-35 seller leads


  • At least a $500 – $1500 per-month Google Ads budget for a seller leads campaign

  • Larger budgets yield more leads

Time Frame

  • Traffic and leads start within 48-72 hours

Seller Lead Landing Pages #4

3. Landing Pages

Real estate landing pages enable agents to attract leads by offering niche-specific content in exchange for contact details. These pages use a lead capture or hook, like a home valuation report or listing pages, and cater to potential sellers and buyers. Creating a unique landing page allows agents to market specific offerings.

Importance of Landing Pages

A successful landing page has one simple job: To convert! That is its sole purpose in life. To generate leads. To accomplish this, a good landing page is meticulously designed, tested, and optimized. For example, high-resolution images from your local market can significantly increase your real estate landing page conversion rate.

Key Elements of a Landing Page

  1. Targeted Heading: Ensure your heading is clear and directly addresses the needs of your audience.

  2. Contact Form: A straightforward form to capture essential details like name, email, and phone number.

  3. Call to Action (CTA): A strong CTA encourages visitors to take the next step, whether it’s downloading a report or scheduling a consultation.

  4. Tracking Performance: Use unique URLs or phone numbers to measure your ROI and track the response to your agent ads.

Design and Optimization

The design layout of the best landing pages is crucial. Years of testing have shown that elements like the placement of background images and the verbiage used in CTAs can greatly impact real estate lead generation performance. Continuously test different layouts and designs to see what works best in your market.

Pro Tip: An effective landing page for seller leads MUST be customized to your local market. For example, snow-capped mountains in the background of a home on your landing page will not make much sense if you are an agent in the Miami market. Rotate through 6-10 high-resolution local images of homes in your area and watch your conversion rate skyrocket.

4. ISA Services

two men in suit sitting on sofa

Inside Sales Agent (ISA) services are a game-changer for real estate professionals looking to optimize their lead generation efforts. Supercharge your real estate lead generation with skilled inside sales agents who specialize in identifying and nurturing potential leads. This ensures a steady stream of qualified prospects for your business.

Benefits of ISA Services

  • Lead Qualification: ISAs are adept at qualifying leads, ensuring that only the most promising prospects are passed on to your sales team.

  • Follow-Up: Consistent follow-up is crucial in real estate. ISAs handle this task efficiently, increasing the chances of conversion.

  • Appointment Setting: ISAs can schedule appointments with potential clients, saving you valuable time.

  • Comprehensive Reporting: Detailed call reports help you understand the effectiveness of your agent lead generation strategies.

real estate isa company

Why Choose ISA Services?

Is it the highest and best use of your time to be calling leads every day? Are you having trouble getting your leads to answer the phone? Do you dread making your initial and follow-up calls? Your Apex Lead Source ISA does the hard work every day calling your leads, and booking face-to-face appointments.

Packages and Pricing


Number of Leads








Getting Started

  1. Contact Us: Reach out to discuss your needs and get a quote.

  2. Choose a Package: Select the package that best suits your requirements.

  3. Onboarding: Our team will guide you through the onboarding process.

  4. Start Generating Agent Leads: Once set up, your ISA will begin calling leads and setting appointments.

Pro Tip: Utilizing ISA services can significantly enhance your lead generation efforts, allowing you to focus on closing deals and growing your business.

5. Real Estate Drip Email Campaigns

Email marketing is a powerful tool for nurturing real estate leads, staying top-of-mind with potential clients, and driving repeat business. By creating a targeted email list and sending regular newsletters, market updates, and personalized property recommendations, you can build trust with your audience and position yourself as a valuable resource. Don’t forget to segment your list based on buyer/seller status, price range, and location to ensure your emails are highly relevant to each recipient.

How to Launch a Real Estate Drip Campaign in 5 Simple Steps

  1. Start collecting data: If you aren’t already collecting data, you need to start. Keep track of every data point you can think of that might be useful, such as demographics of the buyer, home sale price, neighborhood, referral source, and so on.

  2. Use real estate email marketing software: Create email templates with software that will allow you to conduct an automated drip campaign, so that you can reach out and contact warm leads without having to lift a finger.

  3. Develop targeted agent email drip campaigns: Base these campaigns on user behavior and preferences. Use automation to send personalized emails that nurture leads over time, providing valuable information and guiding them through the real estate process.

  4. Set up retargeting ad campaigns: Complement your email efforts with retargeting ads to keep your brand in front of potential clients who have shown interest in your services.

  5. Monitor and adjust: Regularly review the performance of your drip campaigns and make necessary adjustments to improve open rates, click-through rates, and overall engagement.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI’s use tools that will hold you accountable and FORCE you to follow up with every lead in your lead database consistently, by phone, text, email, and voicemail drops.

realtor google business profile

6. Google Business Profile

Creating a Google Business Profile is a crucial step for real estate agents looking to enhance their online presence. This free real estate lead generation tool allows you to verify your business information on Google, making it easier for potential clients to find and connect with you. Your business information, such as your name, phone number, and website link, will populate the entire right sidebar of the search engine results page (SERP). This visibility can significantly boost your chances of attracting new leads.

Optimize Your Leads Profile

Think about the ways in which you’re unique in your industry, and add those in your profile description, so you can start ranking for those keywords in your local area. Make sure to include high-quality images, accurate business hours, and a compelling business description.

Engage with Reviews

Encourage satisfied clients to leave positive reviews on your real estate agent Google Business Profile. Responding to reviews, whether positive or negative, shows that you value client feedback and are committed to providing excellent service.

Utilize Google Posts

Regularly update your profile with Google Posts to share news, updates, and special offers. This keeps your audience engaged and informed about your services.

Pro Tip: A well-maintained agent Google Business Profile can be a game-changer for real estate agents, providing a competitive edge in local search results.

Monitor Insights

Use the insights feature to track how customers interact with your profile. This data can help you understand what works and what needs improvement, allowing you to fine-tune your strategy for better results.

google local service ads

7. Real Estate Local Service Ads

Real Estate Local Service Ads (LSAs) are a powerful tool for capturing the interest of nearby customers actively looking for your services. These real estate lead generation ads place your real estate business in prime positions at the top of search results, ensuring maximum visibility. The Google Screened badge instantly signals your business’s credibility, giving real estate agents a competitive advantage and building trust in your local community.

Benefits of Local Service Ads

LSAs offer several benefits for great real estate professionals:

  • High-Quality Leads: You only pay for qualified listing leads, ensuring your advertising budget targets genuine leads efficiently.

  • Increased Visibility: LSAs appear at the top of search results, making it easier for potential clients to find you.

  • Credibility: The Google Screened badge enhances your business’s credibility and trustworthiness.

Setting Up Local Service Ads

To set up LSAs, follow these steps:

  1. Create a Google My Business Account: Ensure your business is listed on Google My Business.

  2. Sign Up for LSAs: Go to the Google Local Services Ads website and sign up for an account.

  3. Complete the Screening Process: Pass the background check and license verification to get the Google Screened badge.

  4. Set Your Budget: Determine how much you want to spend on LSAs each month.

  5. Launch Your Ads: Once approved, your ads will start appearing at the top of search results.

Tracking and Optimizing LSAs

To get the most out of your LSAs, it’s essential to track and optimize their performance:

  • Monitor Leads: Keep track of the leads generated through LSAs and follow up promptly.

  • Adjust Budget: Based on performance, adjust your budget to maximize ROI.

  • Refine Targeting: Use data to refine your targeting and reach the most relevant audience.

Pro Tip: Consistent and prompt follow-up is essential for agents to dominate the market and grow their business.

By leveraging Real Estate Local Service Ads, you can effectively boost your visibility, attract the best real estate leads, and establish your credibility in the local market.

8. Real Estate Social Media Posts

Social media marketing provides real estate agents with the opportunity to reach out and communicate daily with their target audience on a personal basis. According to Sprout Social’s Consumer Engagement Index, the real estate industry ranks second for incoming messages, meaning that people are looking to engage with realtors on social media. However, many of those messages are not getting answered, which means many realtors are losing out on opportunities to become known.

Top Real Estate Hashtags for 2024

If social media marketing is a cornerstone of your outreach, knowing which real estate hashtags to use is paramount to growing your clientele and business. In this article, we’ll share the top realty hashtags for 2024 and social media best practices to get the most out of your content.

Creating a Social Media Engagement Strategy

To truly dominate your market, your business will eventually need a professional real estate SEO service. Local organic SEO traffic and lead generation are of the highest quality, therefore, they are extremely competitive and sought after. This program is for the experienced real estate agent looking to dominate local SEO in their market in 2024 and beyond.

Automating Your Social Media Posts

Automated real estate social media posts can be scheduled to recur daily, weekly, monthly, or yearly. This works across all social media platforms, allowing you to track, manage, and monitor all scheduled posts. Generate content and images with ChatGPT-4 and schedule a Zoom demo to get started today.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI tools will hold you accountable and force you to follow up with every lead in your lead database consistently, by phone, text, email, and voicemail drops.

9. Real Estate AI Tools

Artificial intelligence drives the real estate tech space forward in new and disruptive ways, including great lead generation. Here are nine easy ways artificial intelligence improves real estate lead generation ideas.

10. Real Estate Backlinks

Importance of Backlinks

Backlinks are crucial for improving your website’s search engine ranking. High-quality backlinks from reputable sites signal to search engines that your content is valuable and trustworthy. This can significantly boost your visibility and attract more organic traffic.

How to Acquire Backlinks

To acquire great backlinks for real estate lead generation, you can:

  1. Create high-quality, shareable content.

  2. Reach out to industry influencers and ask for backlinks.

  3. Guest post on reputable real estate blogs.

  4. Use social media to promote your content and attract backlinks.

Monitoring and Maintaining Backlinks

It’s essential to regularly monitor your backlinks to ensure they remain active and relevant. Tools like Google Search Console can help you track your backlinks and identify any issues that need addressing.

Pro Tip: Consistently building and maintaining backlinks is a long-term strategy that pays off by enhancing your site’s authority and driving more traffic.  This is a top lead generation tactic.

Conclusion - Real Estate Leads

Incorporating a robust backlink strategy is part of the ultimate guide on how to get real estate leads as a new agent. By focusing on acquiring and maintaining high-quality backlinks, you can improve your site’s SEO and generate more high-quality leads.

Boost your real estate business with high-quality backlinks that drive traffic and improve your search engine rankings. Our comprehensive SEO services include 90+ high-quality real estate backlinks added monthly, ensuring your real estate lead gen website stays at the top of search results. Don’t miss out on this opportunity to dominate your local market. Get started today and watch your business grow!


In conclusion, mastering real estate lead generation is crucial for building a successful and sustainable business in the competitive real estate market. By implementing a mix of strategies tailored to your strengths and market conditions, you can effectively attract and convert high-quality leads. Whether you choose to leverage online tools like SEO and PPC, or focus on traditional methods such as networking and referrals, consistency and persistence are key. Remember, the goal is to build long-term relationships with your clients, providing exceptional service that leads to repeat business and referrals. Start today by integrating these top tips into your lead generation efforts and watch your real estate business thrive.

Frequently Asked Questions

What is real estate lead generation?

Real estate lead generation involves creating interest and attracting potential clients to your real estate services. This can be achieved through various marketing strategies such as SEO, Google Ads, social media, and email campaigns.

How does SEO help in real estate lead generation?

SEO, or Search Engine Optimization, helps improve your website’s visibility on search engines like Google. By optimizing your website with relevant keywords and high-quality content, you can attract more organic traffic and potential leads.

What are Google Ads PPC and how do they work for real estate?

Google Ads PPC (Pay-Per-Click) are paid advertisements that appear on Google’s search results. You only pay when someone clicks on your ad. These ads can target specific keywords related to real estate, helping you attract motivated buyers and sellers.

Why are landing pages important for real estate lead generation?

Landing pages are crucial because they are designed to convert visitors into leads. A well-optimized landing page with high-resolution images, clear call-to-actions, and relevant information can significantly increase your conversion rates.

What are ISA services in real estate?

ISA (Inside Sales Agent) services involve hiring agents who handle inbound and outbound calls, follow up with leads, and set appointments. This helps in nurturing leads and converting them into clients.

How can drip email campaigns benefit real estate agents?

Drip email campaigns involve sending a series of pre-written emails to leads over time. This keeps potential clients engaged and informed, increasing the chances of conversion by nurturing the relationship.

What is a Google Business Profile and how does it help in lead generation?

A Google Business Profile is a free tool that allows you to manage how your business appears on Google Search and Maps. Optimizing your profile with accurate information, photos, and reviews can improve your local SEO and attract more leads.

What are real estate backlinks and why are they important?

Real estate backlinks are links from other websites to your real estate site. High-quality backlinks improve your website’s authority and ranking on search engines, leading to increased organic traffic and potential leads.

Jamie Grand
Jamie Grand
Real Estate SEO Lead

Jamie Grand - Real Estate SEO Expert With over 20 years of experience in real estate SEO, Jamie Grand has been mastering the art of search engine optimization since the days when Infoseek, Webcrawler, and Yahoo were the leading search engines. Jamie's deep understanding of SEO's evolution allows him to expertly navigate the complexities of today's digital landscape. Jamie is passionate about staying ahead of the curve, constantly studying the latest SEO tactics and testing new theories to benefit clients. His innovative approach ensures that clients receive cutting-edge strategies tailored to their unique needs. When he's not immersed in the world of SEO, Jamie enjoys reading and spending quality time with his three beloved boxers—Cassius, Tyson, and Sugar. Together, they love exploring the natural beauty of the Florida Everglades, making the most of their outdoor adventures.

Related Posts