Best Lead Gen for Realtors in 2024 Top Real Estate Lead Generation Ideas

Best Lead Gen for Realtors in 2024 – Top Real Estate Lead Generation Ideas

Table of Contents

In the competitive world of real estate marketing, generating high-quality leads is crucial for success. As we move into 2024, realtors need to stay ahead of the curve by leveraging the most effective lead generation strategies available. From PPC campaigns to local SEO, this article explores the best lead generation techniques that can help real estate professionals attract more clients and close more deals.

Key Takeaways - Generate Real Estate Leads

  • PPC campaigns remain a powerful marketing tool for generating real estate leads, targeting both buyers and sellers effectively.

  • Optimizing your Google Business Profile can significantly enhance your local SEO efforts, making you more visible to potential clients in your area.

  • Using IDX websites can provide a seamless property search experience for clients, increasing engagement and lead conversion.

  • ISA services can help manage and follow up with leads, ensuring no potential client falls through the cracks.

  • High-quality landing pages are essential for converting traffic into leads, especially when combined with targeted PPC marketing and SEO strategies.

1. Real Estate Leads PPC - Best Lead Gen

laptop computer beside coffee mug

Real Estate Leads PPC (Pay-Per-Click) is a powerful tool for realtors looking to generate high-quality leads. By leveraging platforms like Google and Bing, real estate professionals can target potential clients who are actively searching for properties. This method is particularly effective because it captures users with high intent, meaning they are more likely to convert into actual clients.

Benefits of Real Estate Leads PPC

  • High Intent Leads: PPC marketing campaigns target users who are actively searching for real estate services, ensuring that the leads generated are more likely to convert.

  • Immediate Results: Unlike SEO, which can take months to show results, PPC campaigns can start generating leads almost immediately.

  • Scalability: PPC allows you to scale your campaigns based on your budget and goals, making it suitable for both small and large real estate businesses.

Setting Up a Lead Gen PPC Campaign

  1. Keyword Research: Identify the keywords that potential clients are using to search for real estate services. Tools like Google Keyword Planner can be very helpful.

  2. Create Compelling Ads: Your marketing ads should be engaging and include a clear call-to-action. Highlight unique selling points to attract clicks.

  3. Landing Pages: Ensure that your landing pages are optimized for conversions. They should be relevant to the ad and provide a seamless user experience.

  4. Monitor and Adjust: Regularly monitor the performance of your PPC campaigns and make necessary adjustments to improve ROI.

Listing Leads Cost Considerations


Estimated Leads per Month







The cost per lead can vary, but on average, real estate professionals can expect to pay between $15 and $20 per lead. This makes PPC a cost-effective option for generating high-quality leads.

Pro Tip: For real estate agents, focusing on Google Ads PPC can generate highly motivated seller leads who are ready, willing, and able to make a move. This is why many consider it the best overall place to buy real estate leads.

Common Pitfalls to Avoid with Realtor Marketing

  • Ignoring Mobile Users: Ensure your ads and landing pages are mobile-friendly, as a significant portion of users will access them via mobile devices.

  • Not Setting a Budget: Always set a clear budget to avoid overspending. PPC can be expensive if not managed properly.

  • Neglecting Ad Copy: Poorly written ads will not attract clicks. Invest time in crafting compelling ad copy.

By following these guidelines, real estate professionals can effectively use PPC to generate high-quality leads and grow their business.

local seo services for Realtors

2. Real Estate SEO

Real Estate SEO is a powerful marketing strategy for generating high-quality leads over time. Unlike paid advertising, SEO focuses on organic search results, which can provide a more sustainable and cost-effective lead generation method. Becoming an SEO authority in your local market can significantly boost your visibility and attract motivated clients.

Keyword Research

Effective SEO starts with thorough keyword research. Identifying the right keywords that potential clients are searching for is crucial. Tools like Google Keyword Planner and SEMrush can help you find high-volume keywords relevant to your market.

On-Page Optimization

On-page optimization involves optimizing individual pages on your website to rank higher and earn more relevant traffic. This includes using the target keywords in strategic places like the title, meta descriptions, headers, and throughout the content.

Generate Leads With Content Creation

Creating high-quality, relevant content is essential for SEO marketing success. Regularly publishing blog posts, articles, and videos that address common questions and concerns of your target audience can help you rank higher in search results.

Link Building

Building backlinks from reputable websites can significantly improve your site’s authority and ranking. Focus on earning links from local business directories, real estate blogs, and industry-related websites.

Technical SEO

Technical SEO ensures that your website meets the technical requirements of search engines. This includes optimizing site speed, mobile-friendliness, and ensuring a secure connection (HTTPS).

Pro Tip: Consistent quality content focusing on a targeted niche of keywords can help you rank on Google and attract more leads.

Local SEO

Local SEO is crucial marketing tool for real estate agents. Optimizing your Google Business Profile and getting listed in local directories can help you appear in local search results, making it easier for potential clients to find you.

Monitoring and Analytics

Regularly monitoring your SEO performance and making data-driven adjustments is essential. Tools like Google Analytics and Google Search Console can provide valuable insights into your website’s performance and areas for improvement.

3. Google Ads for Realtors

Google Ads is a powerful tool for realtors looking to generate high-quality leads. With Google owning more than 75% of the search engine market share, it’s no surprise that potential buyers and sellers turn to Google to find their dream homes. Google Ads campaigns can help you cut through the noise and ensure your listings are seen by the right audience.

Benefits of Google Ads for Realtors

Google Ads offers several benefits for real estate professionals:

  • Targeted Advertising: Reach potential buyers and sellers in specific geographic areas.

  • Cost-Effective: Pay only when someone clicks on your ad, ensuring your marketing budget is spent efficiently.

  • High-Quality Leads: Generate leads from people actively searching for real estate services.

Setting Up Your Google Ads Campaign

To set up a successful Google Ads campaign, follow these steps:

  1. Keyword Research: Identify relevant keywords that potential clients are likely to search for.

  2. Ad Creation: Write compelling ad copy that highlights your unique selling points.

  3. Budget Allocation: Determine your daily and monthly budget for the campaign.

  4. Performance Tracking: Monitor your campaign’s performance and make necessary adjustments.

Best Practices for Google Ads

  • Use High-Quality Images: Visuals can significantly impact the effectiveness of your ads.

  • Optimize Landing Pages: Ensure that the landing pages your ads lead to are optimized for conversions.

  • A/B Testing: Continuously test different ad variations to see what works best.

Pro Tip: In 2024, the real estate market is more competitive than ever. Utilizing Google Ads effectively can give you a significant edge over your competitors.

Common Mistakes to Avoid

  • Ignoring Negative Keywords: Make sure to exclude irrelevant keywords to avoid wasting your marketing budget.

  • Poor Ad Copy: Ensure your ad copy is clear, concise, and compelling.

  • Lack of Follow-Up: Promptly follow up with leads to maximize your chances of conversion.

4. Seller Leads PPC - Best Real Estate Lead Generation

person using MacBook

Seller Leads PPC (Pay-Per-Click) is a powerful tool for real estate agents looking to attract motivated homeowners interested in selling their properties. By leveraging platforms like Google Ads, agents can target specific keywords and demographics to ensure their ads reach the right audience. PPC for realtors is particularly effective because it allows for precise targeting and immediate results, making it an essential component of any comprehensive lead generation strategy.

Benefits of Seller Leads PPC

  • Immediate Results: Unlike organic methods, PPC campaigns can start generating traffic and leads within 48-72 hours.

  • Targeted Advertising: Use specific keywords and demographics to reach motivated sellers actively searching for real estate services.

  • Cost-Effective: With an average cost of $15-$20 per lead, PPC marketing offers a scalable solution for agents with varying budgets.

  • Guaranteed Leads: Many PPC services offer a guaranteed number of leads per month, ensuring a steady stream of potential clients.

Setting Up a PPC Campaign

  1. Keyword Research: Identify the most relevant keywords that potential sellers are likely to search for, such as “sell my home” or “real estate agent near me.”

  2. Ad Creation: Develop compelling ad copy that highlights your unique selling points and encourages clicks.

  3. Landing Page Optimization: Ensure your landing pages are designed to convert traffic into leads by including high-resolution images and clear calls to action.

  4. Budget Allocation: Determine your monthly budget, keeping in mind that a higher budget will generally result in more leads.

  5. Performance Monitoring: Regularly review and adjust your marketing campaigns to maximize ROI.

Best Practices for Seller Leads PPC

  • Use High-Quality Images: High-resolution images from your local market can significantly increase your landing page conversion rates.

  • Avoid Long-Term Contracts: Opt for PPC services that do not require long-term commitments, allowing for greater flexibility and performance-based adjustments.

  • Leverage Local SEO: Combine your PPC efforts with local SEO strategies to dominate both paid and organic search results.

Pro Tip: Accurate homeowner real estate data is one of the main tools agents need to convert leads into customers. Before you talk to new leads, arm yourself with a clear picture of their real estate and financial situation with 535 data points of homeowner information including property equity and mortgage details.

5. Buyer Leads PPC - Best Lead Generation for Realtors

Who it's best for

Solo agents looking for an all-in-one marketing solution that’s easy to use and offers a predictable number of exclusive leads.

Greatest Lead Sources

  • SEO Websites

  • PPC

  • Social Media

  • Retargeting

Pros & Cons


  • Straightforward setup

  • Cost-effective for individuals

  • Volume commitment


  • Limited web development tools

  • No SMS messaging

  • Not optimized for teams

Best for Buyer Leads

Apex Lead Source is designed to help agents capture seller (and buyer) leads both on and off their websites using automated campaigns customized for any audience.  This is a top lead generation option for buyers.

Google Ads for Buyer Leads

Google has dominated the search engine space, owning more than 75% of the market share. Your buyer is highly likely to Google a property before actually visiting it. Google Ads are beneficial for displaying the listing to potential buyers of a specific area. Use PPC campaigns to give buyers a fair idea of your listings, prices, and contact details.

Pro Tip: If you want to be a top lead generation agent in your market in 2024, always call new leads within 5 minutes or less. If you do not, one of your competitors will. The first agent to speak to a lead wins the business more than 85% of the time.



Leads per Month







Time Frame

The best part of Google Ads PPC is that it’s pretty much instant gratification! Your Realtor buyer traffic and leads will start within 48-72 hours.


  • Use high-resolution images from your local market.

  • Avoid marketing companies that require long-term contracts.

  • Focus on Google Ads PPC for generating the best real estate leads.

home seller lead landing page

6. Houses Landing Pages

Top Landing pages are a critical component of any top real estate lead generation strategy. A well-designed real estate listings landing page can significantly boost your conversion rates by capturing essential lead information and directing it into your CRM. Here are some key elements to consider when creating effective landing pages for realtors in 2024:

User-Friendly Design

A user-friendly design is paramount for a great real estate website. Ensure that your landing page is easy to navigate and visually appealing. Use high-resolution images that are representative of your local market to make a strong first impression.

Strong CTAs

Your landing page should have strong calls-to-action (CTAs) that guide visitors towards taking the desired action, whether it’s filling out a form or scheduling a consultation. Make your CTAs clear and compelling.

Tracking Performance

Tracking the performance of your listing leads landing pages is essential for continuous improvement. Use marketing tools to monitor which pages are generating the most leads and adjust your strategy accordingly.

Pro Tip: An effective landing page for sellers must be able to convert traffic into leads. One of the best ways to increase your real estate landing page conversion rate is to use high-resolution images from your local market.


Customize your top landing pages to target niche clients effectively. Each page should capture lead information directly into your CRM, helping you sort leads by their specific needs.

Mobile Optimization

Ensure that your landing pages are mobile-friendly. Many potential clients will access your site via their smartphones, so a mobile-optimized design is crucial for capturing these leads. If you do not properly optimize your website for mobile, your real estate lead generation efforts will most likely fail.

7. ISA Services

real estate isa company

ISA (Inside Sales Agent) services are a crucial component for real estate agents looking to optimize their lead generation and conversion processes. Implementing ISA services can significantly enhance your ability to manage and follow up with leads, ensuring no potential client falls through the cracks. Here are some key aspects of ISA services for realtors:

Benefits of ISA Services

  • Lead Management: ISAs handle the initial contact with leads, qualifying them before passing them on to the agent. This ensures that agents spend their time on only the top high-quality leads.

  • Follow-Up: Consistent follow-up is essential in real estate. ISAs ensure that leads are nurtured through regular communication, increasing the chances of conversion.

  • Appointment Setting: ISAs can schedule appointments with qualified leads, allowing agents to focus on closing deals.

  • Data Analytics: Leveraging data analytics, ISAs can provide insights into lead behavior and preferences, helping to tailor follow-up strategies.

How to Choose an ISA Service

When selecting an ISA service, consider the following factors:

  1. Experience: Look for services with a proven track record in the real estate industry.

  2. Technology: Ensure they use advanced CRM systems and data analytics tools to manage and analyze leads effectively.

  3. Customer Service: Good ISA services offer excellent customer service, ensuring that both agents and leads have a positive experience.

  4. Cost: Compare pricing models to find a service that offers good value for money without compromising on quality.

real estate isa service

Implementing ISA Services

To successfully implement ISA services, follow these steps:

  1. Identify Your Needs: Determine what specific tasks you need the ISA to handle, such as lead qualification, follow-up, or appointment setting.

  2. Choose the Right Service: Based on your needs, select an ISA service that aligns with your goals and budget.

  3. Integrate with Your CRM: Ensure that the ISA service can seamlessly integrate with your existing CRM system for smooth data flow and management.

  4. Monitor Performance: Regularly review the performance of the ISA service through metrics like lead conversion rates and customer feedback.

Pro Tip: Implementing ISA services can free up valuable time for real estate agents, allowing them to focus on closing deals and growing their business. By leveraging online reviews and adopting data analytics, agents can further enhance their lead generation strategies.

In conclusion, ISA services are an invaluable asset for real estate agents aiming to improve their lead management and conversion processes. By choosing the right service and integrating it effectively, agents can ensure a steady flow of qualified leads and ultimately, more closed deals.

8. Local SEO for Real Estate Agents

Local SEO is crucial for real estate agents looking to dominate their local market in 2024. By optimizing your online presence for local searches, you can attract highly motivated leads who are ready to take action. Top Local SEO lead generation strategies include keyword optimization, creating localized content, and managing customer reviews to improve search rankings.

Keyword Optimization for Homes

Keyword optimization is the foundation of any successful local SEO strategy. Focus on keywords that potential clients are likely to use when searching for real estate services in your area. This includes terms like “realtor near me” or “city real estate agent.” Proper keyword research will help you identify the most effective terms to target.

Localized Content

Creating great localized content is essential for improving your local search rankings. This lead gen strategy can include blog posts about local market trends, community events, and neighborhood guides. The goal is to provide valuable information that is relevant to your target audience while incorporating your chosen keywords naturally.

Customer Reviews

Customer reviews play a significant role in local SEO lead generation. Encourage satisfied clients to leave positive reviews on your Google Business Profile and other review platforms. Responding to reviews, both positive and negative, shows that you value customer feedback and are committed to providing excellent service.

Pro Tip: In 2024, local SEO for real estate agents will be more important than ever. By focusing on keywords, localized content, and customer reviews, you can significantly improve your search rankings and attract more leads. Most agents do not realize that generating client reviews is one of the top real estate lead generation strategies you can employ.

9. Google Business Profile Optimization

MacBook Pro on top of brown table

Optimizing your Google Business Profile (GBP) is crucial for real estate agents aiming to enhance their online presence and attract more lead generation clients. A well-optimized GBP can significantly improve your visibility in local search results, making it easier for potential clients to find and contact you. Here are some key strategies for optimizing your GBP:

Complete Your Profile

Ensure that all sections of your GBP are filled out accurately. This includes your business name, address, phone number, website, and business hours. A complete profile builds trust and provides essential information to potential clients.

Use High-Quality Photos

Upload high-resolution images of your office, team, and properties. Visual content can engage users and give them a better understanding of your business. Make sure the marketing images are representative of your local market.

Collect and Respond to Reviews

Encourage satisfied clients to leave positive reviews on your GBP. Responding to reviews, both positive and negative, shows that you value customer feedback and are committed to providing excellent service.

Post Regular Updates

Keep your profile active by posting updates about new listings, open houses, and market trends. Regular updates can keep your audience engaged and informed about your activities.

Utilize Google Posts

Google Posts allow you to share marketing announcements, offers, and events directly on your GBP. This great feature can help you highlight important information and attract more attention to your profile.

Pro Tip: Maximizing your Google Business Profile is essential for success in real estate. It not only improves your online visibility but also helps in building trust with potential clients.

By focusing on these strategies, you can ensure that your GBP is a top lead generation tool for home seller lead generation in 2024.

local realtor seo

10. IDX Websites for Realtors

What is an IDX Website?

An IDX (Internet Data Exchange) website allows real estate agents to display MLS (Multiple Listing Service) listings on their own websites. This integration enables potential buyers to search for properties directly on the agent’s site, enhancing user experience and engagement.

Benefits of IDX Websites

IDX websites offer great lead gen benefits for Realtors, including:

  • Increased website traffic

  • Enhanced user experience

  • Improved lead generation

  • Better SEO performance

Key Features to Look For

When choosing an top IDX website, consider the following lead generation features:

  • Customizable design options

  • Advanced search functionality

  • CRM integration

  • Automated email marketing

Top IDX Platforms in 2024

Here are some of the best IDX websites for realtors in 2024:


Key Features


Real Geeks

Custom workflows, AI chatbot, SMS auto-responders


IDX Broker

Customizable templates, lead capture forms



Built-in SEO tools, services marketplace


How to Maximize Your IDX Website

To get the most out of your IDX website lead gen, follow these tips:

  1. Regularly update your content

  2. Use high-quality images and videos

  3. Optimize for mobile devices

  4. Implement SEO best practices

Pro Tip: An effective IDX website can be a game-changer for real estate professionals, offering a seamless way to showcase property listings and attract great clients.


In 2024, having a robust IDX website is essential for Realtors looking to stay competitive by taking advantage of the best real estate lead generation. By choosing the right platform and optimizing your site, you can significantly boost your lead generation and overall online marketing.

The best IDX websites for Realtors are essential tools for modern real estate professionals, offering seamless integration with MLS listings and advanced search functionalities. These platforms not only enhance user experience but also drive more traffic and leads to your business. Ready to elevate your real estate game? Get started today and transform your online presence!


In 2024, the landscape of lead generation for realtors is more dynamic and promising than ever. With a plethora of innovative tools and strategies at your disposal, from PPC campaigns and SEO optimization to AI-driven follow-ups and comprehensive drip campaigns, real estate agents have the opportunity to significantly enhance their lead generation efforts. By leveraging these advanced techniques and staying informed about the latest trends, you can ensure a steady stream of high-quality leads and maintain a competitive edge in the market. Start implementing these strategies today to build a robust marketing pipeline and achieve sustained success in your real estate business.

Frequently Asked Questions

What is PPC in real estate lead generation?

PPC stands for Pay-Per-Click. It is an online advertising model where real estate agents pay each time a user clicks on their ads. This method is commonly used to generate both buyer and seller leads.

How does SEO benefit real estate agents?

SEO, or Search Engine Optimization, helps real estate agents improve their website’s visibility on search engines like Google. Higher visibility means more organic traffic, which can lead to more leads and potential clients.

What are Google Ads for Realtors?

Google Ads for Realtors are paid advertisements that appear on Google search results pages. These ads target specific keywords related to real estate, helping agents reach potential buyers and listing leads actively searching for properties.

What is the difference between seller leads PPC and buyer leads PPC?

Seller leads PPC focuses on attracting homeowners who are looking to sell their properties, while buyer leads PPC targets individuals interested in purchasing real estate. Both use targeted ads to generate specific types of leads.

Why are landing pages important for lead generation?

Landing pages are crucial for real estate lead generation because they are designed to capture visitors’ information through forms. They provide a focused and relevant experience, increasing the likelihood of converting visitors into leads.

What are ISA services in real estate?

ISA stands for Inside Sales Agent. ISA services involve hiring trained professionals to handle lead follow-up and nurturing. They help in converting leads into appointments and ultimately into clients, allowing agents to focus on closing deals.

How does local SEO differ from regular SEO for real estate agents?

Local SEO focuses on optimizing a real estate agent’s online presence to attract local clients. It involves strategies like optimizing Google Business Profiles and getting listed in local directories, whereas regular SEO targets a broader audience.

What is IDX and how does it benefit realtors?

IDX stands for Internet Data Exchange. It allows real estate agents to display MLS (Multiple Listing Service) listings on their websites. This feature helps attract more visitors to the site and provides up-to-date property information to potential buyers.

Jamie Grand
Jamie Grand
Real Estate SEO Lead

Jamie Grand - Real Estate SEO Expert With over 20 years of experience in real estate SEO, Jamie Grand has been mastering the art of search engine optimization since the days when Infoseek, Webcrawler, and Yahoo were the leading search engines. Jamie's deep understanding of SEO's evolution allows him to expertly navigate the complexities of today's digital landscape. Jamie is passionate about staying ahead of the curve, constantly studying the latest SEO tactics and testing new theories to benefit clients. His innovative approach ensures that clients receive cutting-edge strategies tailored to their unique needs. When he's not immersed in the world of SEO, Jamie enjoys reading and spending quality time with his three beloved boxers—Cassius, Tyson, and Sugar. Together, they love exploring the natural beauty of the Florida Everglades, making the most of their outdoor adventures.

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