2024 Local SEO For Real Estate Agents

2024 Local SEO For Real Estate Agents

Table of Contents

In the highly competitive real estate market, local real estate SEO search has become a crucial strategy for agents looking to boost their visibility and attract more clients. As we move into 2024, it is essential for real estate professionals to stay updated with the latest SEO strategies to maintain a competitive edge. This article provides an in-depth look at the top local SEO strategies for real estate agents in 2024, including optimizing your Google Business Profile, building local citations, using local keywords, creating localized pages content, and getting customer reviews. By implementing these strategies, real estate agents can improve their local search rankings and drive more quality leads.

Local Real Estate SEO Key Takeaways

  • Optimizing your Google Business Profile is essential for improving local search visibility, real estate SEO, and attracting potential clients.
  • Building local citations helps establish your business’s presence and credibility in the local market.
  • Using real estate keywords effectively can drive targeted traffic to your website, increasing the chances of converting visitors into leads.
  • Creating localized site content that resonates with your target audience can enhance engagement and improve keyword search rankings.
  • Encouraging and managing customer reviews can significantly impact your online reputation and local search performance.

Optimize Google Business Profile

local seo for real estate agents

A well-optimized Google Business Profile (GBP) is crucial for real estate SEO.  Agents aiming to boost their local search rankings. You’ll benefit from a well-optimized Google Business Profile, elevating your local ranking and discoverability. Here are some key strategies to optimize your GBP effectively:

Complete Your Business Information

Ensure every detail on the profile is comprehensive and accurate, including the business name, address, phone number, and website link. Consistency across the profile helps Google verify the legitimacy of the business, improving the overall search visibility. Incorporate relevant keywords into the business description to draw in potential clients, but keep the narrative clear and engaging for real people.

Add High-Quality Property Photos and Videos

Visual content can significantly enhance your profile’s SEO appeal. Add high-quality photos and videos of your properties, office, and team. This not only makes your real estate profile more attractive but also helps potential clients get a better sense of what you offer.

Collect and Respond to Reviews

Encourage satisfied clients to leave positive real estate reviews on your GBP. Responding to reviews, both positive and negative, shows that you value customer feedback and are committed to providing excellent service. This can enhance your reputation and trustworthiness.

Utilize Google Posts for New Listings

Use Google Posts to share new listings, site updates, special offers, and news about your business. This feature allows you to engage with your audience directly on your GBP, keeping your profile active and relevant.

Monitor and Update Regularly

Regularly check your GBP to ensure all information is up-to-date. Make updates as needed to reflect changes in your real estate business, such as new services, updated hours, or special promotions. This helps maintain the accuracy and relevance of your profile.

Pro Tip: A well-maintained Google Business Profile can significantly enhance your visibility, SEO, and trust with clients. Make sure to integrate it with other Google services for maximum impact.

Build Citations for Real Estate Local SEO

google business page Real Estate

SEO Citations are references to your real estate business on other websites, directories, social media platforms, and listing sites. Having correct and consistent site content on all of your platforms builds SEO trust in your business and raises your search ranking. Make sure that your NAP (name, address, and phone number) information is the same on all platforms.

Use Local Realtor Keywords

real estate search engine optimization

Understanding the local lingo and incorporating it into your SEO keyword strategy can set your client apart. For example, consider including nicknames for the neighborhoods or local events/activities. A lot of this information can be found through your client directly, or on platforms like Reddit. Tools like Google Keyword Planner can be a free and a powerful place to start.

To get possible clients in your area, you should know the best SEO keywords for real estate agents and use them in your blog posts, website content, and meta descriptions. For instance, if you are an expert in suburban real estate, you may utilize phrases such as “suburban homes for sale” or “reliable real estate agent in [your town].”

Targeting keywords in website content is an important part of any local real estate SEO search strategy, but it’s especially important for each real estate page, since prospective clients are typically searching for properties and services using very specific geo-modified keywords.

Effective Realtor keyword research forms the backbone of any successful SEO campaign in the real estate domain. Focus on identifying long-tail keywords that potential buyers or renters frequently use in their searches. Analyze search volume and competition levels to prioritize the keywords most likely to bring results.

Create Localized Content

real estate agent creating localized content in a local neighborhood

Creating localized site content is essential for real estate agents aiming to boost their local search rankings. By focusing on the specific needs and interests of your local audience, you can establish yourself as a trusted expert in your community. Here are some strategies to help you create effective localized page content:

Highlight Neighborhoods & Communities

Discuss the unique features and benefits of the neighborhoods you serve. This could include information about schools in the area, parks, restaurants, and other amenities. Highlighting local neighborhoods not only attracts potential buyers but also helps your pages content rank higher in related real estate SEO searches.

Promote Events with Real Estate SEO

Write about upcoming events in your area, such as community festivals, farmers’ markets, or charity runs. This not only provides valuable information to your audience but also shows that you are actively engaged in the community.

Share Local Market Trends

Provide insights into your real estate market, including average property prices, inventory levels, and recent sales. This information can help potential buyers and sellers make informed decisions and see you as a knowledgeable resource.

Create Real Estate Guides for Buyers

Develop comprehensive guides for first-time homebuyers in your area. Include tips on what to look for in a property, how to secure financing, and what to expect during the buying process. These guides can be a valuable resource for your audience and help drive traffic to your website.

Pro Tip: Consistently updating your blog with localized site content can significantly improve your local SEO efforts. Don’t let the fear of not understanding SEO stop you from adding content.

Use Search Engine Optimization Keywords

Incorporate geo-specific keywords into your real estate agency content. For example, instead of just using “real estate agent,” use “real estate agent in [Your City].” This helps search engines understand that your pages content is relevant to users in your specific location.

Feature Local Businesses

Collaborate with local businesses to create site content that benefits both parties. For example, you could write a blog post featuring the best coffee shops or interview a nearby business owner. This not only provides valuable content for your audience but also helps build backlinks, which are crucial for SEO.

By implementing these strategies, you can create localized content that resonates with your audience and boosts your SEO search rankings. Remember, the goal is to use page content and social media to drive traffic and establish yourself as a local expert.

Get Customer Reviews

real estate agent with happy clients giving reviews in front of a house

Customer reviews are a cornerstone of local real estate SEO for real estate agents. Not only do these reviews provide valuable feedback, but they also improve search rankings, showcasing the business’s reputation and reliability. Actively respond to all positive or negative reviews to show engagement and commitment to client satisfaction. This is a huge part of review management.

Importance of Real Estate Agent Reviews

Develop a streamlined process for requesting real estate reviews from clients post-transaction. Make sure you ask everyone, regardless of how smooth the buying process went. It will quickly become obvious to review page platforms if you only ask people who have a good experience, and this kind of “review gating” is strictly against many review platform guidelines.

Platforms to Focus On

  • Google Reviews
  • Zillow
  • Yelp
  • Facebook

The key is highlighting the links that go directly to our preferred Realtor review sites in the order of importance to us. Most of the links are easy to find; just go to the site, find the review section, and copy the link.

Responding to Realtor Reviews

Actively respond to all positive or negative reviews to show engagement and commitment to client satisfaction. This is a huge part of review management.

Automating Review Requests

To streamline the process, consider using automated tools to request broker reviews. This can be done via email or text messages, ensuring that every client is asked for feedback.

Pro Tip: Consistent follow-up is the main weakness of the average real estate agent. Our AI uses tools that will hold you accountable and force you to follow up with every lead in your lead database consistently, by phone, text, email, and voicemail drops.

Leverage Social Media

real estate agent using social media in a local neighborhood

Social media is a powerful tool for Realtors looking to boost their SEO. Engaging with your audience on platforms like Facebook, Instagram, and Twitter can significantly enhance your online presence. By sharing valuable content about your market and standout properties, you can attract more followers and potential clients.

Create Engaging Content

Don’t just create real estate content; engage with your audience. Use social media to promote your website property content and reach a broader audience. Social sharing can also provide high-quality links to your site, which is beneficial for SEO.

Use Custom Search URLs

Get maximum exposure by creating short and custom URLs when sharing on social media. Tools like Bitly and TinyURL can help you track how much traffic each SEO keyword link generates.

Stay Active

No matter which social platform you use, stay active. Regular updates and interactions can help you build a strong online presence and improve your chances of getting higher real estate rankings.

Target the Right Audience

Social media allows you to target specific audiences effectively. Use this to your advantage by sharing real estate content that resonates with your SEO market.

Pro Tip: Social media improves your chances of getting higher keyword rankings if done right. You can use social media in several ways to promote your real estate content, both organically and in a paid form.

Monitor and Adjust

Regularly monitor your social media performance and adjust your SEO strategies as needed. This will help you stay relevant and continue to attract and engage your real estate audience.

Optimize for Mobile

real estate agent using mobile phone in a local neighborhood

In an era where most people use smartphones to access the internet, making sure your website is mobile-friendly is essential. Google prioritizes mobile-friendly websites in search results, so make sure to optimize your website for real estate SEO and mobile to give people looking for homes on their phones a consistent experience.

Mobile Responsiveness

Ensure your site looks great and functions seamlessly on mobile devices, as more searches are performed on mobile than on desktop.

Page Speed Optimization

Speed is key. Use tools like Google’s PageSpeed Insights to identify and fix slow-loading pages and elements to keep both users and search engines happy.

Secure Sockets Layer (SSL) Certificate

Implement HTTPS to secure your site. It’s important not only for user trust but also for SEO.

Pro Tip: Failing to optimize your site to support mobile devices is literally begging for visitors to bounce off your site and seek help elsewhere.

Test Your Site

You can test each real estate page on your site with the Google Mobile-Friendly Test to ensure it meets all necessary criteria for SEO mobile optimization.

Utilize Real Estate SEO Backlinks

real estate agent working on computer with local map and backlinks concept

Building local backlinks is a crucial strategy for Realtors aiming to improve their SEO in 2024. SEO Backlinks are keyword links from other websites within your community that point back to your site. These links signal to search engines that your business is relevant and authoritative in your specific geographical area. Here are some effective ways to utilize backlinks:

Collaborate with Nearby Businesses

Partnering with local businesses can be a mutually beneficial way to gain backlinks. For instance, you can exchange guest blog posts or be featured in their newsletters. This not only helps in acquiring backlinks but also strengthens your community presence.

Engage with Local Media

Regularly monitor local media for opportunities to contribute expert opinions on real estate matters or offer insightful market analysis. This can lead to natural backlink opportunities from respected community sites and news outlets.

Sponsor Community Events

Sponsoring local events or community activities can also be a great way to earn backlinks. Event organizers often list sponsors on their websites, providing a valuable backlink to your site.

Leverage Trusted Directories

Ensure your business page is listed in local online directories. These directories often have high domain authority and can provide quality SEO juice and backlinks to your site.

Pro Tip: Engaging with your community through these activities not only strengthens your local presence but also increases your chances of earning valuable local backlinks.

By focusing on these strategies, you can effectively utilize keyword real estate SEO backlinks to boost your local search rankings and stay ahead of the competition in 2024.

Implement Schema Markup

Schema markup, also known as structured data, is code you can add to your website’s HTML to help search engines more accurately read the information on your website pages and, in turn, help potential clients find the information they are looking for. There are two types of schema markup that have been created specifically for real estate businesses, RealEstateListing and RealEstateAgent schema. Using the real estate listing schema, for example, you can provide detailed information about property listings, making it easier for search engines to understand and display this information in search results.

Types of Schema Markup for Real Estate

Real estate agents should focus on implementing the following types of schema markup:

  • RealEstateListing Schema: This schema is used to mark up individual property listings, including details like price, location, and property type.
  • RealEstateAgent Schema: This schema helps in marking up information about the real estate agent, such as name, contact details, and areas of expertise.

Benefits of Schema Markup

Implementing schema markup offers several benefits:

  • Enhanced Visibility: Schema markup can help your listings appear in rich snippets, which are more eye-catching and informative than regular search results.
  • Improved Click-Through Rates: Rich snippets can lead to higher click-through rates as they provide more information upfront, making your listings more appealing.
  • Better Local SEO: Using Schema can improve your visibility in search engine optimization keyword searches, helping potential clients find you more easily.

How to Implement Schema Markup

To implement schema markup on your real estate website, follow these steps:

  1. Identify Key Pages: Determine which pages on your website will benefit most from schema markup, such as property listings and agent profiles.
  2. Generate Schema Code: Use tools like Google’s Structured Data Markup Helper to generate the necessary schema code for your pages.
  3. Add Schema Code to HTML: Insert the generated schema code into the HTML of your web pages. This can often be done through your website’s content management system (CMS).
  4. Test Your Markup: Use Google’s Structured Data Testing Tool to validate your implementation and check for errors.
  5. Monitor Performance: Keep an eye on your search rankings and click-through rates to gauge the effectiveness of your schema markup.
In conclusion, schema markup for real estate websites is not merely a technical SEO tactic but a foundational component of a modern digital marketing strategy.

Track and Analyze Realtor Performance

local realtor seo

Use Analytics Tools

To effectively track and analyze your real estate SEO performance, leverage powerful analytics tools. These tools offer end-to-end tracking and integrate seamlessly with your existing MarTech stack. They provide a comprehensive view of your ranking performance, helping you understand how well your strategies are working.

Monitor Your Rankings

Regularly monitor your real estate SEO keyword rankings using tools like Local Rank Tracker and Local Search Grid. These tools give you a complete picture of your ranking performance across different areas, from neighborhoods to subdivisions. Tracking your SEO rankings biweekly for all of the pages on your site can help you identify trends and make necessary page-by-page adjustments to your strategy.

Conduct SEO Audits

Perform regular real estate SEO audits to track and improve every part of your local Real Estate SEO profile. This includes auditing your Google Business Profile, citations, keyword list,  and overall search presence. An SEO audit can reveal areas that need improvement and help you stay ahead of the competition.

Track Customer Reviews

Customer reviews are a critical component of SEO. Use tools to monitor and analyze reviews across various platforms. Positive reviews can significantly boost your keyword search rankings, while negative reviews can highlight areas for improvement.

Measure Share of Local Voice (SoLV)

SoLV measures how often your business appears in the top three positions on a specific map grid. This SEO metric is crucial for understanding your search engine optimization visibility in searches and identifying opportunities to improve your keyword rankings.

Analyze Competitor Performance

Keep an eye on your competitors’ performance. Tools like Local Falcon can provide insights into the categories and keywords your competitors are ranking for. This information can help you identify opportunities to outrank them at a hyper-local level.

Pro Tip: Consistent tracking and analysis of your SEO performance are essential for staying competitive in the real estate market. By leveraging the right tools and strategies, you can ensure your business remains visible and attractive to potential clients.

Track and analyze your keyword performance with our cutting-edge tools designed to elevate your real estate business. Our platform offers comprehensive solutions to monitor your progress and optimize your on-page and off-page strategies. Don’t miss out on the opportunity to transform your business. Get started today and see the difference!


In 2024, mastering real estate local SEO will be indispensable for Realtors aiming to dominate their local markets. By optimizing your Google Business Profile, building citations, using the best Realtor keywords, creating localized content, and accumulating customer reviews, you can significantly enhance your visibility in cities search results. Avoid common pitfalls and adhere to best practices to ensure your efforts yield measurable success. Regularly track your progress using tools like biweekly SEO grid rank reports and SoLV metrics to stay ahead of the competition. Implementing these strategies will not only improve your search rankings but also attract highly motivated, high-intent leads, ultimately driving your business growth.

Frequently Asked Questions

Why is local SEO important for real estate agents?

Local SEO is crucial for Realtors because it helps improve visibility in keyword search results, making it easier for potential clients to find their services page. This can lead to increased traffic, higher quality leads, and ultimately more sales.

What is a Google Business Profile and how can it help my real estate business?

A Google Business Profile is a free tool that allows businesses to manage their online presence on Google, including Search and Maps. Optimizing your Google Business Profile page can enhance your visibility in keyword searches and attract more clients to your real estate business.

How do I build citations for my real estate business?

Building business citations involves listing your business on various online directories and websites. Ensure that your business name, address, and phone number (NAP) are consistent across all listings to improve your real estate SEO search rankings.

What are SEO keywords and how should I use them?

These are keyword search terms that include specific locations or regions. Using the top Realtor keywords in your website content, meta descriptions, and titles can help improve your pages visibility in search results.

How can I create localized content for my real estate website?

Creating localized real estate SEO content involves writing about topics relevant to your market area, such as neighborhood guides, market trends, and community events. This helps attract traffic and establishes your authority.

Why are customer reviews important for SEO?

Customer reviews are important because they build trust and credibility with potential clients. Positive reviews can also improve your rankings in search results, making your business more visible to potential clients.

How can social media help with SEO for real estate agents?

Social media can help by driving traffic to your website, engaging with your community, and promoting your content. Active social media profiles can also improve your online presence and search engine rankings.

What is schema markup and how does it benefit my real estate website?

Schema markup is a type of code that helps search engines understand the content on your website pages. Implementing schema markup can improve your search engine rankings and enhance the way your listings appear in search results, making them more attractive to potential clients.

Emma Ryan
Emma Ryan
SEO Marketing Specialist

Emma Ryan - Marketing Specialist at Apex Lead Source Emma Ryan is a dedicated marketing specialist at Apex Lead Source, bringing a wealth of expertise in generating leads and optimizing campaigns for real estate professionals across the USA and Canada. Known for her keen attention to detail and innovative approach, Emma excels in crafting targeted marketing strategies that deliver results. Outside of her professional life, Emma is passionate about giving back to the community. She spends her weekends volunteering with special needs children in the Southwest Florida area, where her compassion and commitment make a significant impact. In her free time, Emma loves to unwind by trying to catch the famous green flash at sunsets on Fort Myers Beach. Emma's blend of professional prowess and community involvement makes her an invaluable asset to the Apex Lead Source team.

Related Posts